Baruch College Graduate Bulletin - Fall 2019 / Spring 2020 ARCHIVE

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  1. Demonstrate intellectual competency in the field.
  2. Exhibit ethical understanding and awareness.
  3. Apply effective and appropriate research tools and techniques.
  4. Display competence in the strategic integration of knowledge.
  5. Demonstrate knowledge of, and competency in, effective leadership.
  6. Display media and technology literacy and expertise.
  7. Comprehend and apply the theory and practice of strategic intercultural and global communication.
  8. Analyze, evaluate, and synthesize information to facilitate effective decision-making.
  9. Demonstrate appropriate and effective advocacy competence.

Program Curriculum

Courses in Specialization    (36 credits)

Core Courses - 5 seminars   (15 credits)

Elective Courses - 6 seminars (18 credits)

Exit Requirement - Thesis or Capstone (3 credits)

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COM 9510

Legal and Ethical Issues in Corporate Communication3 credits
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COM 9620

Corporate Communication3 credits
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COM 9635

Research Methods (Quantitative) in Corporate Communication3 credits
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COM 9640

Qualitative Research Methods in Corporate Communication3 credits
 and 
Choose one of the following courses:  
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COM 9139

Communication Strategy 3 credits 
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COM 9505

Media Analysis for Corporate Communication 3 credits
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COM 9656

International Business Communication 3 credits
   
Exit Requirement     (3 credits)  
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COM 9991

MA Thesis in Corporate Communication 3 credits 
 or  
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COM 9992

MA Capstone Project in Corporate Communication 3 credits 
   
Corporate Communication Elective Courses - 6 seminars    (18 credits)
Select six courses from the following:
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COM 9108

Communication and Information Technology3 credits
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COM 9139

Communication Strategy 3 credits 
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COM 9505

Media Analysis for Corporate Communication3 credits 
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COM 9515

Graphic Design for Media Professionals3 credits
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COM 9625

Corporate Culture and Sustainability3 credits
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COM 9626

Counseling the Corporation3 credits 
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CourseNumber9627
DisciplineCOM/PAF
Work-Life Communication3 credits 
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COM 9630

Corporate Media Relations3 credits 
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CourseNumber9636
DisciplineCOM
Corporate Representation in Film, TV, Advertising, and New Media3 credits 
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CourseNumber9641
DisciplineCOM
From Plato to Twitter: A History of Influence, Media, and Public Opinion 3 credits 
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CourseNumber9642
DisciplineCOM
 		Power, Privilege, and Difference 3 credits 
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CourseNumber9643
DisciplineCOM
Healthcare Communication and Public Relations 3 credits 
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COM 9650

Multinational Corporate Communication and Culture3 credits
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COM 9651

Persuasion and Advocacy3 credits
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COM 9652

Crisis Communication3 credits
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COM 9653

Investor Relations3 credits
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COM 9654

Employee Communication3 credits
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COM 9655

Corporate Advertising, Image, and Identity3 credits
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COM 9656

International Business Communication3 credits
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COM 9657

Video Production for Corporate Communication3 credits
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COM 9658

Reputation Management3 credits 
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CourseNumber9659
DisciplineCOM
Business Issues for Corporate Communication3 credits
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COM 9660

Selected Topics in Corporate Communication3 credits
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CourseNumber9661
DisciplineCOM
Selected Topics in Corporate Communication (1)1 credit 
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CourseNumber9662
DisciplineCOM
Selected Topics in Corporate Communication (2)2 credits 
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CourseNumber9663
DisciplineCOM
Selected Topics in Corporate Communication (1.5)1.5 credits 
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CourseNumber9670
DisciplineCOM
Global Communication, Media, and Culture3 credits
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CourseNumber9671
DisciplineCOM
Organizational Responses to Social Movements and Social Media3 credits
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CourseNumber9672
DisciplineCOM
Visual Culture3 credits
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CourseNumber9673
DisciplineCOM
Theories of Globalization and Culture3 credits
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CourseNumber9674
DisciplineCOM
International Perspectives on Digital and Media Literacy3 credits
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COM 9800

Internship in Corporate Communication3 credits
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CourseNumber9801
DisciplineCOM
Internship in Corporate Communication1 credit
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COM 9900

Independent Study3 credits

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