The MA in Corporate Communication is a 36-credit program that is designed to prepare both aspiring and practicing corporate communication professionals to plan, implement, and assess corporate communication strategies in business and organizations.
It is strongly recommended that applicants possess: an understanding of business processes; foreign language capability; understanding of digital media, intranet, social media; understanding of website design and applications. Proficiency in these areas can be demonstrated through formal undergraduate courses, work experience, professional courses or workshops.
Courses in Specialization (36 credits) Core Courses - 5 seminars (15 credits) Elective Courses - 6 seminars (18 credits) Exit Requirement - Thesis or Capstone (3 credits) |
| Legal and Ethical Issues in Corporate Communication | 3 credits |
| Corporate Communication | 3 credits |
| Research Methods (Quantitative) in Corporate Communication | 3 credits |
| Qualitative Research Methods in Corporate Communication | 3 credits |
| and | |
Choose one of the following courses: | | |
| Communication Strategy | 3 credits |
| Media Analysis for Corporate Communication | 3 credits |
| International Business Communication | 3 credits |
| | |
Exit Requirement (3 credits) | | |
| MA Thesis in Corporate Communication | 3 credits |
| or | |
| MA Capstone Project in Corporate Communication | 3 credits |
| | |
Corporate Communication Elective Courses - 6 seminars (18 credits) Select six courses from the following: |
| Communication and Information Technology | 3 credits |
| Communication Strategy | 3 credits |
| Media Analysis for Corporate Communication | 3 credits |
| Graphic Design for Media Professionals | 3 credits |
| Corporate Culture and Sustainability | 3 credits |
| Counseling the Corporation | 3 credits |
Showcourse v |
---|
CourseNumber | 9627 |
---|
Discipline | COM/PAF |
---|
|
| Work-Life Communication | 3 credits |
| Corporate Media Relations | 3 credits |
Showcourse v |
---|
CourseNumber | 9636 |
---|
Discipline | COM |
---|
|
| Corporate Representation in Film, TV, Advertising, and New Media | 3 credits |
| Multinational Corporate Communication and Culture | 3 credits |
| Theories of Persuasion | 3 credits |
| Crisis Communication | 3 credits |
| Investor Relations | 3 credits |
| Employee Communication | 3 credits |
| Corporate Advertising, Image, and Identity | 3 credits |
| International Business Communication | 3 credits |
| Video Production for Corporate Communication | 3 credits |
| Reputation Management | 3 credits |
Showcourse v |
---|
CourseNumber | 9659 |
---|
Discipline | COM |
---|
|
| Business Issues for Corporate Communication | 3 credits |
| Selected Topics in Corporate Communication | 3 credits |
Showcourse v |
---|
CourseNumber | 9661 |
---|
Discipline | COM |
---|
|
| Selected Topics in Corporate Communication (1) | 1 credit |
Showcourse v |
---|
CourseNumber | 9662 |
---|
Discipline | COM |
---|
|
| Selected Topics in Corporate Communication (2) | 2 credits |
Showcourse v |
---|
CourseNumber | 9663 |
---|
Discipline | COM |
---|
|
| Selected Topics in Corporate Communication (1.5) | 1.5 credits |
| Internship in Corporate Communication | 3 credits |
| Independent Study | 3 credits |