The MS program in marketing allows students to focus specifically on marketing and marketing-related areas. Students in the program are required to take a minimum of 30 credits. This is in contrast to an MBA program, which requires more credits, including a number of courses spanning all areas of business for a broader background.
All MS students take the four required courses (12 credits) listed below. Beyond that, students design their own program by taking six additional courses from any offered by the Department of Marketing and International Business (MKT and IBS courses).
Courses in Specialization (30 credits)
Required (12 credits)
|Marketing Research||3 credits|
|Marketing Management||3 credits|
|Consumer Behavior||3 credits|
|Marketing Strategy||3 credits|