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Field Description

Students examine the theory and practice of communication in a variety of contexts, including business and nonprofit organizations, small groups, the mass media, and video- and computer-based media. Under the auspices of the department, students acquire the knowledge base and analytical skills necessary to become effective communicators within an increasingly intercultural business and public environment. Courses are intended to serve the general student population as well as those students who have selected the corporate communication specialization of the business communication major.

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major
major

The Major

Business Communication Major with a Specialization in Corporate Communication

The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.

The corporate communication specialization prepares students for careers as communication specialists in business, industry, government, and nonprofit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication. Interested students should contact the Department of Communication Studies at 646-312-3720.

The major also offers specializations in graphic communication (see the Department of Fine and Performing Arts listing) and business writing (see the Department of Journalism and the Writing Professions listing).

Program Prerequisites                   12 credits

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CIS 2200

Introduction to Information Systems and Technologies

3 credits

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MGT 3120

Fundamentals of Management

3 credits

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MKT 3000

Marketing Foundations

3 credits

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STA 2000

Business Statistics I

3 credits

or       

 

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STA 2100

Statistics for Social Science

3 credits

or       

 

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ECO 1001

Micro-Economics
(may be applied to the base curriculum)

3 credits

or       

 

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ECO 1002

Macro-Economics
(may be applied to the base curriculum)

3 credits

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ECO 1110

Current Economic Problems

3 credits

Major/Specialization:                30 credits

Interdisciplinary Core                   12 credits

Business Communication

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COM 3150

Business Communication

3 credits

Marketing/Advertising
Choose one course:

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MKT 3520

Advertising and Marketing Communications

3 credits

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MKT 3600

Marketing Research

3 credits

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MKT 3605

Consumer Behavior

3 credits

Management
Choose one course:

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MGT 3300

Management: A Behavioral Approach

3 credits

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MGT 3800

Management and Society

3 credits

Business or Arts and Sciences Elective

One business or arts and sciences elective (at the 2000 level or above) to be selected upon consultation with the program advisor and with the advisor's approval.

Specialization Requirements                   18 credits

Required Courses                   9 credits

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COM 3068

Managerial Communication Within Organizations

3 credits

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COM 3102

Communication for Executives

3 credits

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COM 5010

Internship in Business and Public Communication

3 credits

Electives                   9 credits

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COM 3020

Communication and Advocacy in Business and Public Affairs

3 credits

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COM 3045

Communication Law and Free Speech

3 credits

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COM 3058

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

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COM 3059

Video Communication and Production

3 credits

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COM 3060

Media Analysis and Criticism

3 credits

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COM 3062

Studies in Electronic Media

3 credits

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COM 3067

American Television Programming

3 credits

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COM 3069

Intercultural Communication

3 credits

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COM 3070

Persuasion

3 credits

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COM 3071

Argumentation and Debate

3 credits

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COM 3075

Interpersonal and Group Communication

3 credits

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COM 3076

International Communication

3 credits

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COM 3077

Interpersonal Communication

3 credits

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COM 3078

Group Communication

3 credits

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COM 3800

Principles of Public Relations

3 credits

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COM 4000

Corporate Communication

3 credits

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COM 4005

Public Relations Writing

3 credits

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COM 4010

Public Relations Campaigns

3 credits

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COM 4059

Advanced Video Communication and Production

3 credits

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DisciplineCOM

 

Selected Topics

variable

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COM 4900

Topics in Communication Studies

3 credits

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minor
minor

The Minor

A minor in the Department of Communication Studies provides students with a concentration in an area of study of acknowledged importance to every career path. The minor consists of two courses at the 3000 level or above and the communication studies capstone course,

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COM 4900

. While students may elect any two courses listed below, possible areas of concentration include the following: corporate communication, media studies, interpersonal and intercultural communication, and public communication.

Choose any two courses from those listed:

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COM 3045

Communication Law and Free Speech

3 credits

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COM 3058

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

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COM 3059

Video Communication and Production

3 credits

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COM 3060

Media Analysis and Criticism

3 credits

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COM 3061

Speech Composition and Delivery

3 credits

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COM 3062

Studies in Electronic Media

3 credits

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COM 3067

American Television Programming

3 credits

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COM 3068

Managerial Communication Within Organizations

3 credits

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COM 3069

Intercultural Communication

3 credits

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COM 3070

Persuasion

3 credits

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COM 3071

Argumentation and Debate

3 credits

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COM 3075

Interpersonal and Group Communication

3 credits

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COM 3076

International Communication

3 credits

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COM 3077

Interpersonal Communication

3 credits

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COM 3078

Group Communication

3 credits

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COM 3102

Communication for Executives

3 credits

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COM 3150

Business Communication

3 credits

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COM 3800

Principles of Public Relations

3 credits

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COM 4000

Corporate Communication

3 credits

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COM 4005

Public Relations Writing

3 credits

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COM 4010

Public Relations Campaigns

3 credits

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COM 4059

Advanced Video Communication and Production

3 credits

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COM 4063

Advanced Speech Writing

3 credits

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CourseNumber4101
DisciplineCOM

 

Selected Topics

variable

Complete the minor with the communication studies capstone course:

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COM 4900

Topics in Communication Studies

3 credits

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courses
Courses

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courses-com
courses-com

Courses in Communication Studies (COM)

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COM 1010

Speech Communication

3 hours; 3 credits

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COM 2000

Introduction to Communication Studies

3 hours; 3 credits

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COM 3014

Intensive Voice and Diction

3 hours; 3 credits

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COM 3020

Communication and Advocacy in Business and Public Affairs

3 hours; 3 credits

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COM 3040

Information and Society

3 hours; 3 credits

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COM 3045

Communication Law and Free Speech

3 hours; 3 credits

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COM 3058

"The Ethics of Image Making: Film, Television, and Digital Media "

3 hours; 3 credits

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COM 3059

Video Communication and Production

3 hours; 3 credits

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COM 3060

Media Analysis and Criticism

3 hours; 3 credits

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COM 3061

Speech Composition and Delivery

3 hours; 3 credits

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COM 3062

Studies in Electronic Media

3 hours; 3 credits

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COM 3063

Speaking to the Camera

3 hours; 3 credits

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COM 3067

American Television Programming

4 hours; 3 credits

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COM 3068

Managerial Communication Within Organizations

3 hours; 3 credits

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COM 3069

Intercultural Communication

3 hours; 3 credits

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COM 3070

Persuasion

3 hours; 3 credits

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COM 3071

Argumentation and Debate

3 hours; 3 credits

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COM 3075

Interpersonal and Group Communication

3 hours; 3 credits

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COM 3076

International Communication

3 hours; 3 credits

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COM 3077

Interpersonal Communication

3 hours; 3 credits

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COM 3078

Group Communication

3 hours; 3 credits

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COM 3102

Communication for Executives

3 hours; 3 credits

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COM 3150

Business Communication

3 hours; 3 credits

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COM 3700

Introduction to Linguistics and Language Learning

3 hours; 3 credits

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COM 3750

The Structure and History of English

3 hours; 3 credits

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COM 3800

Principles of Public Relations

3 hours; 3 credits

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COM 4000

Corporate Communication

3 hours; 3 credits

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COM 4005

Public Relations Writing

3 hours; 3 credits

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COM 4010

Public Relations Campaigns

3 hours; 3 credits

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COM 4015

The Globalization of English

3 hours; 3 credits

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COM 4059

Advanced Video Communication and Production

3 hours; 3 credits

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COM 4063

Advanced Speech Writing

3 hours; 3 credits

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COM 4101

SELECTED TOPICS

Hours and credits to be arranged

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COM 4110

Selected Topics

Hours and credits to be arranged

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COM 4900

Topics in Communication Studies

3 hours; 3 credits

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COM 5000

Ind Stud Com I

Hours and credits to be arranged

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COM 5001

Ind Stud Com II

Hours and credits to be arranged

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COM 5010

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

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COM 5011

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

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COM 1010H

Hon Corp Com

3 hours; 3 credits

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COM 4000H

Hon Corp Com

3 hours; 3 credits

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COM 4900H

Hon Top in Com Stud

3 hours; 3 credits

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COM 6001H

Hon Communic I

3 hours; 3 credits per semester

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COM 6002H

Hon Com Stud II

3 hours; 3 credits per semester

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