General Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any four courses Four additional courses to be chosen from the following: |
| Interaction Design: Designing Innovative Digital Products and Services | 3 credits | | Persuasion and Customer Decision Making | 3 credits |
| Making Advertising and Marketing Communications | 3 credits |
| Special Topics in Marketing** | 3 credits |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Advertising Creative Strategy and Tactics | 3 credits |
| Direct and Interactive MarketingMarketing I: Strategies and Tactics | 3 credits |
| Direct Marketing II: Database Marketing and Managing ; Managing the Creative Process | 3 credits |
| Public Relations | 3 credits |
| International Trade Financing | 3 credits |
| International Trade OperationsOperation | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
| 4511 | Special Topics in Advertising and Marketing Communications** | 3 credits |
| Marketing Channels | 3 | Marketing Channels | 3 credits |
| Green Marketing | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| Entertainment Marketing | 3 credits |
| Marketing Analytics | 3 credits |
| Special Topics in Digital Marketing** | 3 credits |
| Special Topics in Marketing Analytics*** (effective Spring 2016) | 3 credits |
| Business Marketing Management | 3 credits |
| Advertising Account Planning | 3 credits |
| Managing Customer Relationships | 3 credits |
| Selling and Sales Management | 3 credits |
| Communications Skills for Selling and Marketing | 3 credits |
| Retailing I: Retail Marketing | 3 credits |
| Retailing II: Retailing Management and Merchandising | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Independent Study | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Product Planning and Development | 3 credits |
| Technology, Innovation, and the Global Enterprise*** | 3 credits |
| International Economics and Finance*** | 3 credits |
| Law and Entrepreneurship*** | 3 credits |
| Law and International Business*** | 3 credits |
| Law of Unfair Competition and Intellectual Property*** | 3 credits |
| Law and the Entertainment Business*** | 3 credits |
| Management of Multinational Corporations*** | 3 credits |
* Marketing Internship (internship) may be taken as a free as an additional course as your free elective, but it cannot be taken to satisfy the requirement requirements for the majortrack.**May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. **Students may take up to two non-marketing courses as part of their track.
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International Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| International Trade Operations | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any two courses from the following: |
| International Trade Financing | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics and Finance | 3 credits |
| International Financial Markets | 3 credits |
| Law and International Business | 3 credits |
| Intercultural Communication | 3 credits |
| International Communication | 3 credits |
| Management of Multinational Corporations | 3 credits |
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Advertising and Marketing Communication Track
Track Core |
| Advertising and Marketing Communications | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any four courses Four additional courses to be chosen from the following: |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Persuasive Communication Techniques and Strategies | 3 credits |
| Direct and Interactive Marketing | 3 credits |
| Direct Marketing II: Database Marketing; Managing the Creative Process | 3 credits |
| Public Relations | 3 credits |
| Special Topics in Advertising and Marketing Communications* | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| 4876 | Marketing Analytics | 3 credits |
| Advertising Account Planning | 3 credits |
| Social Media Marketing and New Ventures | Advertising Account Planning | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
The following courses do not count toward towards fulfilling the requirements for the advertising Advertising track or the marketing Marketing major. However, students interested in advertising may wish to consider taking one or more of the following: |
| Basic Graphic Communication: Design and Advertising Layout | 3 credits |
| Intermediate Graphic Communication: Layout and Pub Design | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
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Digital Marketing Track
Anchor |
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| digitalmkt | digitalmkt | Digital Marketing Track
Track Core (15 credits)
| Marketing Research | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing | 3 credits |
| Marketing Strategy | 3 credits |
and Additional Required Courses |
| Consumer Behavior | 3 credits |
orOR |
| Business Marketing Management | 3 credits |
Track Electives Choose any three courses from (9 credits) from the following, two of which must be marketing (MKT) or international business (IBS) courses: |
| Interaction Design: Designing Innovative Digital Products and Services | 3 credits |
| Direct and Interactive MarketingMarketing I: Strategies and Tactics | 3 credits |
| 4460International Supply Chain Management | Digital Advertising | 3 credits |
| 4557 | Digital AdvertisingPublic Relations | 3 credits |
Social Media Marketing and New Ventures | International Supply Chain Management | 3 credits |
| Marketing Analytics | 3 credits |
| Special Topics in Digital Marketing* | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| e-Business Technologies | 3 credits |
| Principles of Web Design | 3 credits |
| Law and the InternetInternet | 3 credits |
| Law of Unfair Competition and Intellectual Property | 3 credits |
| Technology, Innovation, and Design in Entrepreneurship | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
Anchor |
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| mktganalytics |
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| mktganalytics |
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| Marketing Analytics Track (effective Spring 2016) Track Core (12 credits) |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Analytics | 3 credits |
| Marketing Strategy | 3 credits |
Elective Courses: Choose four (4) courses of 3 credits each from the following, two of which must be marketing (MKT) courses. (12 credits) |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Direct Marketing I: Strategies and Tactics | 3 credits |
| Direct Marketing II: Database Marketing; Managing the Creative Process | 3 credits |
| Internet Marketing | 3 credits |
| Special Topics in Marketing Analytics* | 3 credits |
| Independent Study | 3 credits |
| Regression and Forecasting Models for Business Applications | 3 credits |
| Programming for Analytics | 3 credits |
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The Major in International Business Baruch College has recognized international business as an important area of study for over 60 years. The International Business major builds on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship. Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree. For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a liberal arts minor in a foreign language. Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, and from Sarah Demetz ( telephone: 646-312-2073; sarah.demetz@baruch.cuny.edu). Required Core Courses (12 credits) |