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Field Description

Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Through its development and management of brand equity, marketing is fundamental to the successful functioning and profitability of any business, large or small. Students can examine the overall marketing management process by taking the general marketing track or may elect to focus on the advertising and marketing communication track or international marketing track.

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4700Business Marketing Management 41523 3 3

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genmkt
genmkt

General Marketing Track 

Track Core

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MKT 3400

International Business Principles3 credits
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MKT 3600

Marketing Research3 credits
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MKT 3605

Consumer Behavior3 credits
showcourse

MKT 5750

Marketing Strategy3 credits


Track Electives

Four additional courses to be chosen from the following:

showcourse

MKT 3420

Persuasion and Customer Decision3 credits
showcourse

MKT 3520

Making Advertising and Marketing Communications3 credits
showcourse

MKT 4093

Special Topics in Marketing**3 credits
showcourse

MKT 4120

Media Planning3 credits
showcourse

MKT 4123

Marketing Web Analytics and Intelligence3 credits
showcourse

MKT 4131

Advertising Creative Strategy and Tactics3 credits
showcourse

MKT 4151

Direct Marketing I: Strategies and Tactics3 credits
showcourse

MKT 4152

Direct Marketing II: Database Marketing; Managing the Creative Process3 credits
showcourse

MKT 4171

Public Relations3 credits
showcourse

MKT 4200

Search Marketing (effective Spring 2017)3 credits
showcourse

MKT 4401

International Trade Financing3 credits
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MKT 4410

International Trade Operation3 credits
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MKT 4420

International Marketing Research and Management3 credits
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MKT 4460

International Supply Chain Management3 credits
showcourse

MKT 4493

Special Topics in Advertising and Marketing Communications**3 credits 
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MKT 4511

Marketing Channels3 credits
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MKT 4523

Green Marketing3 credits
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MKT 4540

Branding3 credits
showcourse

MKT 4555

Internet Marketing3 credits
showcourse

MKT 4557

Digital Advertising3 credits
showcourse

MKT 4560

Entertainment Marketing3 credits
showcourse

MKT 4561

Marketing Analytics3 credits
showcourse

MKT 4593

Special Topics in Digital Marketing**3 credits
showcourse

MKT 4620

Text Analytics for Marketing (effective Spring 2017)3 credits
showcourse

MKT 46934630

Special Topics in Marketing Analytics *** (effective Spring 2016)with Big Data3 credits
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MKT

4693

Special Topics in Marketing Analytics***3 credits
showcourse

MKT 4876

Advertising Account Planning3 credits
showcourse

MKT 4900

Managing Customer Relationships3 credits
showcourse

MKT 4910

Selling and Sales Management3 credits
showcourse

MKT 4911

Communications Skills for Selling and Marketing3 credits
showcourse

MKT 4912

Retailing I: Retail Marketing3 credits
showcourse

MKT 4913

Retailing II: Retailing Management and Merchandising3 credits
showcourse

MKT 4966

Social Media Marketing and New Ventures3 credits
showcourse

MKT 5000

Independent Study3 credits
showcourse

MKT 5150

Advertising Campaigns I: Ad Competition3 credits
showcourse

MKT 5151

Advertising Campaigns II: Ad Competition3 credits
showcourse

MKT 5200

Marketing Consulting Practicum3 credits 
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MKT 5550

Product Planning3 credits
showcourse

IBS 3000

Technology, Innovation, and the Global Enterprise***3 credits 
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ECO 3250

International Economics and Finance***3 credits
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LAW 3106

Law and Entrepreneurship***3 credits
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LAW 3111

Law and International Business***3 credits
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LAW 3118

Law of Unfair Competition and Intellectual Property***3 credits
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LAW 3220

Law and the Entertainment Business***3 credits
showcourse

MGT 4880

Management of Multinational Corporations***3 credits

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MKT 5100

(internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track.

**May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.

**Students may take up to two non-marketing courses as part of their track.


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intmkt
intmkt

International Marketing Track

Track Core

showcourse

MKT 3400

International Business Principles3 credits
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MKT 3600

Marketing Research3 credits
showcourse

MKT 3605

Consumer Behavior3 credits
showcourse

MKT 4410

International Trade Operations3 credits
showcourse

MKT 4420

International Marketing Research and Management3 credits
showcourse

MKT 5750

Marketing Strategy3 credits

Track Electives 
Choose any two courses from the following:
showcourse

MKT 4401

International Trade Financing3 credits
showcourse

MKT 4460

International Supply Chain Management3 credits
showcourse

ECO 3250

International Economics and Finance3 credits
showcourse

FIN 4910

International Financial Markets3 credits
showcourse

LAW 3111

Law and International Business3 credits
showcourse

COM 3069

Intercultural Communication3 credits
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COM 3076

International Communication3 credits
showcourse

MGT 4880

Management of Multinational Corporations3 credits

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advmkt
advmkt

Advertising and Marketing Communication Track

Track Core

showcourse

MKT 3520

Advertising and Marketing Communications3 credits
showcourse

MKT 3600

Marketing Research3 credits
showcourse

MKT 3605

Consumer Behavior3 credits
showcourse

MKT 5750

Marketing Strategy3 credits

Track Electives 
Four additional courses to be chosen from the following:
showcourse

MKT 4120

Media Planning3 credits
showcourse

MKT 4123

Marketing Web Analytics and Intelligence3 credits 
showcourse

MKT 4131

Persuasive Communication Techniques and Strategies3 credits
showcourse

MKT 4151

Direct and Interactive Marketing3 credits 
showcourse

MKT

Direct Marketing II: Database Marketing; Managing the Creative Process3 credits
showcourse

MKT 4171

Public Relations3 credits
showcourse

MKT 4493

Special Topics in Advertising and Marketing Communications*3 credits 
showcourse

MKT 4540

Branding3 credits
showcourse

MKT 4555

Internet Marketing3 credits
showcourse

MKT 4557

Digital Advertising3 credits
showcourse

MKT 4561

 Marketing Analytics3 credits
showcourse

MKT 4876

Advertising Account Planning3 credits
showcourse

MKT 4966

Social Media Marketing and New Ventures3 credits
showcourse

MKT 5150

Advertising Campaigns I: Ad Competition3 credits
showcourse

MKT 5151

Advertising Campaigns II: Ad Competition3 credits
showcourse

MKT 5200

Marketing Consulting Practicum3 credits

The following courses do not count towards fulfilling the requirements for the Advertising track or the Marketing major. However, students interested in advertising may wish to consider taking one or more of the following:

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ART 2050

Basic Graphic Communication: Design and Advertising Layout3 credits
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ART 3050



Intermediate Graphic Communication: Layout and Pub Design3 credits

*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.


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digitalmkt

Digital Marketing Track

Track Core (15 credits)

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MKT 3600

Marketing Research3 credits
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MKT 4123

Marketing Web Analytics and Intelligence3 credits
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MKT 4555

Internet Marketing3 credits
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MKT 5750

Marketing Strategy3 credits
 Additional Required Courses (3 credits)
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MKT 3605

Consumer Behavior3 credits

Track Electives 
Choose any three courses (9 credits) from the following, two of which must be marketing (MKT) or international business (IBS) courses:
showcourse

MKT 3140

Interaction Design: Designing Innovative Digital Products and Services3 credits
showcourse

MKT 4151

Direct Marketing I: Strategies and Tactics3 credits
showcourse

MKT 4157

Digital Advertising3 credits
showcourse

MKT 4171

Public Relations3 credits
showcourse

MKT 4200

Search Marketing (effective Spring 2017)3 credits
showcourse

MKT 4460

International Supply Chain Management3 credits
showcourse

MKT 4561

Marketing Analytics3 credits
showcourse

MKT 4593

Special Topics in Digital Marketing*3 credits
showcourse

MKT 4620

Text Analytics for Marketing (effective Spring 2017)3 credits
showcourse

MKT 4630

Marketing Analytics with Big Data3 credits
showcourse

MKT 5200

 Marketing Consulting Practicum3 credits
showcourse

IBS 3000

Technology, Innovation, and the Global Enterprise3 credits
showcourse

CIS 3444

e-Business Technologies3 credits
showcourse

CIS 3630

Principles of Web Design3 credits
showcourse

LAW 3108

Law and the Internet3 credits
showcourse

LAW 3118

Law of Unfair Competition and Intellectual Property3 credits
showcourse

MGT 4967

Technology, Innovation, and Design in Entrepreneurship3 credits

*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.

 

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Marketing Analytics Track (effective Spring 2016)
Track Core (12 credits)

showcourse

MKT 3600

Marketing Research3 credits
showcourse

MKT 3605

Consumer Behavior3 credits
showcourse

MKT 4561

Marketing Analytics  3 credits 
showcourse

MKT 5750

Marketing Strategy3 credits

Elective Courses:  

Choose four (4) courses of 3 credits each from the following, two of which must be marketing (MKT) courses. (12 credits)

showcourse

MKT 4120

Media Planning3 credits 
showcourse

MKT 4123

Marketing Web Analytics and Intelligence3 credits
showcourse

MKT 4151

Direct Marketing I: Strategies and Tactics3 credits
showcourse

MKT 4152

Direct Marketing II: Database Marketing; Managing the Creative Process3 credits 
showcourse

MKT 4200

Search Marketing (effective Spring 2017)3 credits
showcourse

MKT 4555

Internet Marketing3 credits
showcourse

MKT 4620

Text Analytics for Marketing3 credits
showcourse

MKT 4630

Marketing Analytics with Big Data3 credits
showcourse

MKT 4693

Special Topics in Marketing Analytics*3 credits
showcourse

MKT 5000

Independent Study3 credits
showcourse

STA 3155

Regression and Forecasting Models for Business Applications 3 credits
showcourse

CIS 3120

Programming for Analytics3 credits
showcourse

CIS 4170

Data Visualization3 credits 
showcourse

CIS/STA 3920

Data Mining for Business Analytics3 credits

*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.

 

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ibmajor
 

The Major in International Business

Baruch College has recognized international business as an important area of study for over 60 years. The International Business major builds on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship.

Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree.

For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a liberal arts minor in a foreign language.

Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, and from Sarah Demetz ( telephone: 646-312-2073; sarah.demetz@baruch.cuny.edu).

Required Core Courses (12 credits)

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MKT 3400

International Business Principles3 credits
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IBS 4200

International Markets, Cultures, and Institutions3 credits
showcourse

MGT 4880

Management of Multinational Corporations3 credits
showcourse

IBS 5750

International Competitiveness Capstone3 credits

Electives (9 credits)

Choose three additional courses from the following:

showcourse

MKT 4401

International Trade Financing3 credits
showcourse

MKT 4410

International Trade Operations3 credits
showcourse

MKT 4460

International Supply Chain Management3 credits
showcourse

COM 3069

Intercultural Communication3 credits
showcourse

LAW 3111

Law and International Business3 credits
showcourse

POL 3103

Political Economy3 credits 
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POL 3344

International Organizations3 credits
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IBS 3000

Technology, Innovation, and the Global Enterprise3 credits
showcourse

IBS 4091

Special Topics in International Business1 credit
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IBS 4092

Special Topics in International Business2 credits
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IBS 4093

Special Topics in International Business3 credits
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IBS 4094

Special Topics in International Business1.5 credits
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IBS 5000

Independent Study3 credits

Required Courses for Minor

Minor in Marketing (9 credits) 
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MKT 3605

Consumer Behavior3 credits
showcourse

MKT 4420

International Marketing Research and Management3 credits
showcourse

MKT 5750

Marketing Strategy3 credits 
 or
Minor in Finance (9 credits)
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FIN 3610

Corporate Finance3 credits
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FIN 3710

Investment Analysis

3 credits
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ECO 3250

International Economics and Finance3 credits

Language Requirement

The International Business major requires students to study a foreign language. Students will take 2 courses at the 3000 level and 1 course at the 4000 level (i.e., capstone class) in a foreign language. However, students who demonstrate proficiency in a second language via a test would not be required to study a second language.

Students who entered Baruch prior to Fall 2013 have the choice to opt-in to Pathways or to complete the set of general education requirements that is currently in place at the college (the Baruch Common Core). Under this latter set of requirements, students would pursue three foreign language courses (i.e., 2 at the 3000 level and 1 4000 level course) as a Tier III minor, unless they successfully complete a language proficiency test.


 

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minor

Minors for Business Major*

Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits.

Marketing
Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites.

 

Marketing Analytics

The minor consists of 9 credits
Required Courses (3 credits)
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MKT 4561

Marketing Analytics


 3

3 credits

Elective  Elective Courses (6 credits)
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MKT 4123

Marketing Web Analytics and Intelligence 3 credits
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MKT 4555

Internet Marketing 3 credits
showcourse

MKT 4963

Special Topics in Marketing Analytics *3  3 credits
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CIS 3920

/

showcourse

STA 3920

Data Mining for Business Analytics 3 credits

*  May May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.

 

International Business †

showcourse

MKT 3400

International Business Principles3 credits
Plus two of the following, keeping in mind that most of these courses have pre- or corequisites:
showcourse

MKT 4410

International Trade Operations3 credits
showcourse

MKT 4420

International Marketing3 credits
showcourse

MKT 4460

International Logistics3 credits
showcourse

ECO 3250

International Economics and Finance3 credits
showcourse

LAW 3111

Law and International Business3 credits
showcourse

MGT 4880

Management of Multinational Corporations3 credits

**Optional second minors open only to students pursuing a major within the Zicklin School of Business.

†Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major.

 

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nonminor

Minors for Non-Business Major

Students in the Weissman School of Arts and Sciences or in the Marxe School of Public and International Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1000 1011 (3 credits). To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Courses that apply to the minor may not be used for any other requirement. This minor does not fulfill the requirement to complete a liberal arts minor.

Students must choose three courses (9 credits) from the following:
Marketing
showcourse

MKT 3000

Marketing Foundations3 credits
showcourse

MKT 3400

International Business Principles3 credits
showcourse

MKT 3520

Advertising and Marketing Communications3 credits
showcourse

MKT 3600

Marketing Research3 credits
showcourse

MKT 3605

Consumer Behavior3 credits
showcourse

MKT 4555

Internet Marketing3 credits


International Business

showcourse

MKT 3400

International Business Principles3 credits
showcourse

MKT 4410

International Trade Operations3 credits
showcourse

MKT 4460

International Supply Chain Management3 credits
showcourse

ECO 3250

International Economics3 credits
showcourse

LAW 3111

Law and International Business3 credits

...

4180 4610Marketing Planning and Information Systems

showcourse

MKT 3000

Marketing Foundations

3 credits

showcourse

MKT 3140

Interaction Design: Designing Innovative Digital Products and Services

3 credits

showcourse

MKT 3400

International Business Principles

3 credits

showcourse

MKT 3420

Persuasion and Customer Decision Making

3 credits

showcourse

MKT 3520

Advertising and Marketing Communications

3 credits

showcourse

MKT 3600

Marketing Research

3 credits

showcourse

MKT 3605

Consumer Behavior

3 credits

showcourse

MKT 4091

Special Topics in Marketing

1 credit

showcourse

MKT 4092

Special Topics in Marketing

2 credits

showcourse

MKT 4093

Selected Topics in Marketing

3 credits

showcourse

MKT 4094

Special Topics in Marketing

1.5 credits

showcourse

MKT 4120

Media Planning

3 credits

showcourse

MKT 4123

Marketing Web Analytics and Intelligence

3 credits

showcourse

MKT 4130

Copywriting

3 credits

showcourse

MKT 4131

Persuasive Communication Techniques and Strategies

3 credits

showcourse

MKT 4141

Television Commercial Production

3 credits

showcourse

MKT 4151

Direct and Interactive Marketing

3 credits

showcourse

MKT 4152

Direct Marketing II: Database Marketing and Managing the Creative Process

3 credits

showcourse

MKT 4171

Public Relations

3 credits

showcourse

MKT

Publicity and Promotion

3 credits

showcourse

MKT 4200

Search Marketing3 credits

showcourse

MKT 4400

Foreign Credit and Collection

3 credits

showcourse

MKT 4401

International Trade Financing

3 credits

showcourse

MKT 4410

International Trade Operations

3 credits

showcourse

MKT 4420

International Marketing Research and Management

3 credits

showcourse

MKT 4460

International Supply Chain Management

3 credits

showcourse

MKT 4511

Marketing Channels

3 credits

showcourse

MKT 4520

Green Marketing

3 credits

showcourse

MKT 4523

Green Marketing

3 credits

showcourse

MKT 4530

Selected Topics in Marketing

3 credits

showcourse

MKT 4540

Branding

3 credits

showcourse

MKT 4550

Pricing Management

3 credits

showcourse

MKT 4553

Database Marketing

3 credits

showcourse

MKT 4555

Internet Marketing

3 credits

showcourse

MKT 4557

Digital Advertising

3 credits

showcourse

MKT 4560

Entertainment Marketing

3 credits

showcourse

MKT 4561

Marketing Analytics3 credits

showcourse

MKT

4620

Text Analytics for Marketing3 credits

showcourse

MKT 46204630

Text Analytics for Marketing Marketing Analytics with Big Data3 credits

showcourse

MKT 4693

Special Topics in Marketing Analytics3 credits

showcourse

MKT 4700

Business Marketing Management

3 credits

showcourse

MKT 4710

Business Buyer Behavior

3 credits

showcourse

MKT 4876

Advertising Account Planning

3 credits

showcourse

MKT 4900

Managing Customer Relationships

3 credits

showcourse

MKT 4910

Selling and Sales Management

3 credits

showcourse

MKT 4911

Communication Skills for Selling and Marketing

3 credits

showcourse

MKT 4912

Retailing I: Retail Marketing

3 credits

showcourse

MKT 4913

Retailing II: Retailing Management and Merchandising

3 credits

showcourse

MKT 4966

Social Media Marketing and New Ventures

3 credits

showcourse

MKT 5000

Ind Stud Mkt I

3 credits

showcourse

MKT 5100

Marketing Internship

3 credits

showcourse

MKT 5150

Advertising Campaigns I: Ad Competition

3 credits

showcourse

MKT 5151

Advertising Campaigns II : Ad Competition

3 credits

showcourse

MKT 5200

Marketing and Consulting Practicum3 credits

showcourse

MKT 5550

Product Planning and Development

3 credits

showcourse

MKT 5750

Marketing Strategy

3 credits

showcourse

MKT 5920

Retail and Services Entrepreneurship

3 credits

showcourse

MKT 3000H

Hon Mkt Foundations

3 credits

showcourse

MKT 3400H

Hon Intl Bus Prin

3 credits

showcourse

MKT 5100H

Hon Mkt Internship

3 credits

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MKT 5750H

Hon Mkt Strategy

3 credits

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MKT 6001H

Hon Marketing I

3 credits per semester

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MKT 6002H

Hon Marketing II

3 credits per semester

...