General Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives
Choose any four courses Four additional courses to be chosen from the following: |
| Persuasion and Customer Decision | 3 credits |
| Making Advertising and Marketing Communications | 3 credits |
| Special Topics in Marketing** | 3 credits |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Persuasive Communication Techniques and StrategiesAdvertising Creative Strategy and Tactics | 3 credits |
| Direct and Interactive Marketing I: Strategies and Tactics | 3 credits |
| Public RelationsDirect Marketing II: Database Marketing and Managing the Creative Process | 3 credits |
| 4171Public Relations | Search Marketing (effective Spring 2017) | 3 credits |
| International Trade Financing | 3 credits |
| International Trade OperationsOperation | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
| 4511 | Marketing ChannelsSpecial Topics in Advertising and Marketing Communications** | 3 | creditscredits |
| Green Marketing | 3 credits | | Selected Topics in Marketing* | Channels | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| Entertainment Marketing | 3 credits |
| 4700 | Business Marketing ManagementMarketing Analytics | 3 credits |
| Special Topics in Digital Marketing** | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
| 4876Managing Customer Experiences | Special Topics in Marketing Analytics*** | 3 credits |
| Advertising Account PlanningManaging Customer Relationships | 3 credits |
| Selling and Sales Management | 3 credits |
| Communications Skills for Selling and Marketing | 3 credits |
| Retailing I: Retail Marketing | 3 credits |
| Retailing II: Retailing Management and Merchandising | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Independent Study | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Product Planning | 5550Product Planning and Development | 3 credits | | International Economics* | 3 credits |
| Technology, Innovation, and the Global Enterprise*** | 3 credits |
| International Economics and Finance*** | 3 credits |
| Law and Entrepreneurship*** | 3 credits |
| Law and International Business*** | 3 credits |
| Law of Unfair Competition and Intellectual Property*** | 3 credits |
| Law and the Entertainment Business*** | 3 credits |
| Management of Multinational Corporations*** | 3 credits |
* Marketing Internship (internship) may be taken as a free as an additional course as your free elective, but it cannot be taken to satisfy the requirement requirements for the majortrack. **May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. **Students may take up to two non-marketing courses as part of their track.
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International Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| International Trade Operations | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives
Choose any two courses from the following: |
| International Trade Financing | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics and Finance | 3 credits |
| International Financial Markets | 3 credits |
| Law and International Business | 3 credits |
| Intercultural Communication | 3 credits |
| International Communication | 3 credits |
| Management of Multinational Corporations | 3 credits |
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Advertising and Marketing Communication Track
Track Core |
| Advertising and Marketing Communications | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives
Choose any four courses Four additional courses to be chosen from the following: |
| Media Planning | 3 credits |
| 4131Persuasive Communication Techniques and Strategies | Marketing Web Analytics and Intelligence | 3 | creditscredits |
| Persuasive Communication Techniques and Strategies | 3 credits |
| Direct and Interactive Marketing | 3 credits |
| Public Relations | 3 credits |
| Special Topics in Advertising and Marketing Communications* | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| 4876Managing Customer Experiences | Marketing Analytics | 3 credits |
| Advertising Campaigns I: Ad CompetitionAccount Planning | 3 credits |
| 5151 | Social Media Marketing and New Ventures | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | Advertising Campaigns II: Ad Competition | 3 credits |
The following courses do not count toward towards fulfilling the requirements for the advertising Advertising track or the marketing Marketing major. However, students interested in advertising may wish to consider taking one or more of the following: |
| Basic Graphic Communication: Design and Advertising Layout | 3 credits |
| Intermediate Graphic Communication: Layout and Pub Design | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
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Digital Marketing | Anchor |
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digitalmkt | digitalmkt | Digital Marketing Track
Track Core (15 credits)
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| Marketing Research | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing | 3 credits |
| Marketing Strategy | 3 credits |
andAdditional Required Courses (3 credits)
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| Consumer Behavior3 credits |
| or |
| Business Marketing Management | 3 credits |
Track Electives
Choose any three courses from (9 credits) from the following, two of which must be marketing (MKT) or international business (IBS) courses: |
| 4151Direct and Interactive Marketing | Interaction Design: Designing Innovative Digital Products and Services | 3 credits |
| International Supply Chain Management | Direct Marketing I: Strategies and Tactics | 3 credits |
| 4557 | Digital Advertising | 3 credits |
| 4966Social Media Marketing and New Ventures | Public Relations | 3 credits |
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IBS 3000 |
Innovation, Technology and the Global Enterprise | Search Marketing (effective Spring 2017) | 3 credits | | showcourse |
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CIS 3444 | MKT 4460 |
| International Supply Chain ManagementE-Business Technologies | 3 credits |
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CIS 3630 | MKT 4561 |
| Marketing AnalyticsPrinciples of Web Design | 3 credits |
| Law and the Internet | Special Topics in Digital Marketing* | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
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LAW 3118 |
Law of Unfair Competition and Intellectual Property | Marketing Consulting Practicum | 3 credits | | showcourse |
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MGT 4967IBS 3000 |
| Technology, Innovation, and Design in Entrepreneurshipthe Global Enterprise | 3 credits |
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| e-Business Technologies | 3 credits |
| Principles of Web Design | | Anchor |
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b2bmkt | b2bmkt | Business to Business Marketing Track
Track Core (15 credits) | International Business Principles | 3 credits |
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MKT 3600 | LAW 3108 |
| Law and the InternetMarketing Research | 3 credits |
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MKT 4511 | LAW 3118 |
| Law of Unfair Competition and Intellectual PropertyMarketing Channels | 3 credits |
| Business Marketing Management | 3 credits |
| Marketing Strategy | 3 credits |
| Technology, Innovation, and Design in Entrepreneurship | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
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Marketing Analytics Track
Track Core (12 Track Electives
Choose any three courses from the following: (9 credits) |
| Innovation, Technology and the Global Enterprise | | Marketing Research | 3 credits3 credits |
| 4420International Marketing Research and Management | Consumer Behavior | 3 credits |
| 4460International Supply Chain Management | Marketing Analytics | 3 | creditscredits |
| 4540 | BrandingMarketing Strategy | 3 credits | | Internet Marketing | 3 credits
Elective Courses: Choose four (4) courses of 3 credits each from the following, two of which must be marketing (MKT) courses. (12 credits) |
| 4910 | Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | Selling and Sales Management | 3 credits |
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LAW 3102 |
The Law of Business Organizations | Direct Marketing I: Strategies and Tactics | 3 credits | |
MGT 3710 |
Operations Planning Systems | Search Marketing (effective Spring 2017) | 3 credits | |
MGT 4551 |
Service Operations Management | Internet Marketing | 3 credits | |
PSY 3058 |
Small Group Processes | Text Analytics for Marketing | 3 credits | Students wishing to focus on the value chain management aspect of this track should choose three electives from among IBS 3000, MKT 4460, LAW 3102, MGT 3710, MGT 4551, and PSY 3058. Students seeking an organizational marketing focus should choose from among MKT 4420, MKT 4540, MKT 4555, MKT 4910, LAW 3102, and PSY 3058.) |
| Marketing Analytics with Big Data | 3 credits |
| Special Topics in Marketing Analytics* | 3 credits |
| Independent Study | 3 credits |
| Regression and Forecasting Models for Business Applications | 3 credits |
| Programming for Analytics | 3 credits |
| Data Visualization | 3 credits |
| Data Mining for Business Analytics | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
| The Major in International Business Baruch College has recognized international business as an important area of study for over 60 years. The International Business major builds | Anchor |
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| ibmajor | ibmajor | The Major in International Business
Baruch College has recognized international business as an important area of study for over 60 years. The new international business major (to begin in Fall 2010) will build on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship.
Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree.
For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a Tier III minor a liberal arts minor in a foreign language.
Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, or from Professor Clifford Wymbs (Room 12-284 in the Newman Vertical Campus; and from Sarah Demetz ( telephone: 646-312-32992073; cliffordsarah.wymbs@ baruchdemetz@baruch.cuny.edu).
Required Core Courses (12 credits)
| International Business Principles | 3 credits |
| International Markets, Cultures, and Institutions | 3 credits |
| Management of Multinational Corporations | 3 credits |
| International Competitiveness (capstone course)Capstone | 3 credits |
Electives (9 credits) Choose three additional courses from the following: |
| showcourse |
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IBS 3000 | MKT 4401 |
| International Trade FinancingInnovation, Technology and the Global Enterprise | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| Independent Study in International Business | 3 credits |
| Special Topics in International Business | 3 credits |
| Intercultural Communication | 3 credits |
| Law and International Business* | 3 credits |
| Political Economy | 3 credits |
| International Organizations | 3 credits |
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Required Courses for Minor |
| Minor in Finance (9 credits) |
| Corporate Finance | 3 credits |
| Investment Analysis | 3 credits |
| International Economics and Finance | 3 credits |
| or |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| Special Topics in International Business | 1 credit |
| Special Topics in International Business | 2 credits |
| Special Topics in International Business | 3 credits |
| Special Topics in International Business | 1.5 credits |
| Independent Study | 3 credits |
Required Courses for Minor |
| Minor in Minor in Marketing (9 credits) |
| Consumer Behavior | 3 credits |
| International Marketing Research and Management | 3 credits |
| 4700 | Business Marketing | ManagementStrategy | 3 credits |
| or |
| Minor in Finance (9 credits) |
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Tier III Minor for International Business Majors A Tier III minor is to be taken in a foreign language. Examples of Tier III language minors include Chinese, French, Hebrew, Italian, Japanese, and Spanish. However, students who demonstrate proficiency in a second language via test can take another Tier III minor. Possible choices include Asian and Asian American studies; Latin American and Caribbean studies; information technology and social responsibility; religion and culture; and political science. |
| Corporate Finance | 3 credits |
| Investment Analysis | 3 credits |
| International Economics and Finance | 3 credits |
Language Requirement The International Business major requires students to study a foreign language. Students will take 2 courses at the 3000 level and 1 course at the 4000 level (i.e., capstone class) in a foreign language. However, students who demonstrate proficiency in a second language via a test would not be required to study a second language. Students who entered Baruch prior to Fall 2013 have the choice to opt-in to Pathways or to complete the set of general education requirements that is currently in place at the college (the Baruch Common Core). Under this latter set of requirements, students would pursue three foreign language courses (i.e., 2 at the 3000 level and 1 4000 level course) as a Tier III minor, unless they successfully complete a language proficiency test. |
Minors for Business Major* Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits.
Marketing
Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, | Anchor |
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| minor | minor | Minors for Business Major*
Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits.
Marketing
Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites.'s service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites.
Marketing Analytics
The minor consists of 9 credits
| Required Courses (3 credits) |
| Marketing Analytics |
3 credits |
| Elective Courses (6 credits) |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing | 3 credits |
| Special Topics in Marketing Analytics * | 3 credits |
/ | Data Mining for Business Analytics | 3 credits |
* May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. International Business † |
| International Business Principles | 3 credits |
| Plus two of the following, keeping in mind that most of these courses have pre- or corequisites: |
| International Trade Operations | 3 credits |
| International Marketing | 3 credits |
| International Logistics | 3 credits |
| International Economics and Finance | 3 credits |
| Law and International Business | 3 credits |
| Management of Multinational Corporations | 3 credits |
**Optional second minors open only to students pursuing a major within the Zicklin School of Business.
†Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major. |
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Minors for Non-Business Major Students in the Weissman School of Arts and Sciences or in the Marxe School of Public and International Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1000 1011 (3 credits). To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Courses that apply to the minor may not be used for any other requirement. This minor does not fulfill the requirement to complete a Tier III liberal arts minor. Students must choose three courses (9 credits) from the following: |
| Marketing |
| Marketing Foundations | 3 credits |
| International Business PrinciplesPrinciples | 3 credits |
| Advertising and Marketing Communications | 3 credits |
| 4511 | Marketing | ChannelsResearch | 3 credits |
| 4555 | Internet MarketingConsumer Behavior | 3 credits |
| Business Internet Marketing Management | 3 credits | | |
International Business |
| International Business Principles | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics | 3 credits |
| Law and International Business | 3 credits |
