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The Marketing Management concentration allows students to customize their program by choosing elective courses from any 9000-level courses in the Allen G.Aaronson Department of Marketing and International Business. Students may also take selected courses in statistics and computer information systems.
| English Language Proficiency* |
| Students who completed their undergraduate education in a non-English speaking country will be required to take non-credit bearing modules in Grammar Troubleshooting and American English Pronunciation offered by the Division of Continuing and Professional Studies. These modules may be waived based on a waiver exam. The modules are not required for students who completed a four-year degree in an English-speaking country. |
Required (12 credits) |
| Business Communication I | 1.5 credits |
| Marketing Research * | 3 credits |
| Marketing Management | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Electives (18 credits) Choose a total of 18 credits from any 9000-level courses in the Allen G. Aaronson Department of Marketing and International Business. Student can also choose from the following: |
| Principles of Database Management Systems | 3 credits |
| Applied Regression Analysis | 3 credits |
| Multivariate Statistical Methods | 3 credits |
| Software Tools for Data Analysis | 3 credits |
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| Required Courses (16.5 credits) |
| Business Communication I (see note below) | 1.5 credits |
| Marketing Research* | 3 credits |
| Marketing Management | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Marketing | 3 credits |
| Digital Marketing Strategy | 3 credits |
| Choose a minimum of 9 credits from the following: |
| Direct Marketing I: Strategy and Tactics | 3 credits |
| Media Planning in the Digital World | 3 credits |
| Direct Marketing II: Database Marketing and Managing the Creative Process | 3 credits |
| Analytic Approaches to Marketing Strategy | 3 credits |
| Web Analytics | 3 credits |
| Internet Marketing and Global Business | 3 credits |
| Search Engine Marketing | 1.5 credits |
| Social Media Marketing | 1.5 credits |
| Special Topics in Digital Marketing | 1.5 credits |
| Special Topics in Digital Marketing | 3 credits |
Choose up to 6 credits from any 9000-level course in the Department of Marketing and International Business. Students can also choose from the following: |
| Principles of Database Management Systems | 3 credits |
| Multivariate Statistics for Business Analytics | 3 credits |
| Applied Regression Analysis** | 3 credits |
| Multivariate Statistical Methods*** | 3 credits |
| Software Tools for Data Analysis** (OPR 9750) | 3 credits |
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| Required Courses (16.5 credits) |
| Business Communication I (see note below) | 1.5 credits |
| Marketing Research* | 3 credits |
| Marketing Management | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Analytics | 3 credits |
| Marketing Strategy | 3 credits |
| Choose a minimum of 9 credits from the following: |
| Media Planning in the Digital World | 3 credits |
| Web Analytics and Intelligence | 3 credits |
| Data-driven Marketing Strategy | 3 credits |
| Digital Marketing | 3 credits |
| Search Engine Marketing | 1.5 credits |
| Social Media Marketing | 1.5 credits |
| Digital Marketing Strategy | 3 credits |
| Special Topics in Marketing Analytics | 1.5 credits |
| Special Topics in Marketing Analytics | 3 credits |
| Multivariate Statistics for Business Analytics | 3 credits |
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