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For additional program information see the Zicklin School website

The MS program in marketing allows students to focus specifically on marketing and marketing-related areas. Students in the program are required to take a minimum of 30 credits. This is in contrast to an MBA program, which requires more credits, including a number of courses spanning all areas of business for a broader background.

All MS students take the four required courses (12 credits) listed below. Beyond that, students design their own program by taking six additional courses from any offered by the Department of Marketing and International Business (MKT and IBS courses).

Courses in Specialization    (30 credits)

Required    (12 credits)

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MKT 9702

Marketing Research3 credits
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MKT 9703

Marketing Management3 credits
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MKT 9716

Consumer Behavior3 credits
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MKT 9750

Marketing Strategy3 credits

Electives    (18 credits)

Choose a total of 18 credits from any 9000-level courses in the Allen G. Aaronson Department of Marketing and International Business.

Student can also choose from the following:

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CIS 9340

Principles of Database Management Systems3 credits
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STA 9700

Applied Regression Analysis3 credits
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STA 9705

Multivariate Statistical Methods3 credits
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STA 9750

Software Tools for Data Analysis3 credits

Concentration in Digital Marketing (30 credits)*

Advances in Internet technologies, digitization and social networking are transforming business interactions with customers and partners. The MS concentration in digital marketing provides students with cutting-edge strategic and analytical skills to thrive in a digital environment. Students learn the necessary technical foundations to lead digital marketing efforts in their organizations.

 Required Courses (15 credits)
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MKT 9702

Marketing Research                                                                                             3 credits     
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MKT 9703

Marketing Management3 credits
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MKT 9716

Consumer Behavior3 credits
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MKT 9750

Marketing Strategy3 credits
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MKT 9780

Digital Marketing3 credits
Elective Courses (15 credits)
Choose a minimum of 9 credits from the following
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MKT 9726

Database Marketing I3 credits
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MKT 9728

Media Planning in the Digital World3 credits
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MKT 9736

Database Marketing II3 credits
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MKT 9737

Analytic Approaches to Marketing Strategy3 credits
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MKT 9738

Web Analytics3 credits
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MKT 9782

Search Engine Marketing1.5 credits
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MKT 9783

Social Media Marketing1.5 credits
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MKT 9785

Digital Marketing Strategy3 credits
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MKT 9794

Special Topics in Digital Marketing1.5 credits
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MKT 9795

Special Topics in Digital Marketing3 credits

Choose up to 6 credits from any 9000-level course in the Department of Marketing and International Business. Students can also choose from the following:

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CIS 9340

Principles of Database Management Systems3 credits
showCourse

STA 9661

Multivariate Statistics for Business Analytics3 credits
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STA 9700

Applied Regression Analysis3 credits
showCourse

STA 9705

Multivariate Statistical Methods3 credits
showCourse

STA 9750

Software Tools for Data Analysis3 credits

*Effective Fall 2015.