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This bulletin is the official Baruch College Undergraduate Bulletin that all students should reference – do not reference the bulletin listed on the website of CUNY’s University Registrar. For curriculum questions, please contact the Dean’s Office of the applicable school.

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MKT 3000

Marketing Foundations

3 credits

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MKT 3093

Special Topics in Marketing

3 credits

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MKT 3094

Special Topics in Marketing

1.5 credits

showcourse

MKT 3140

Interaction Design: Designing Innovative Digital Products and Services

3 credits

showcourse

MKT 3293

Special Topics in International Marketing

3 credits

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MKT 3294

Special Topics in International Marketing

1.5 credits

showcourse

MKT 3400

International Business Principles

3 credits

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MKT 3420

Persuasion and Customer Decision Making

3 credits

showcourse

MKT 3493

Special Topics in Advertising and Marketing Communications3 credits

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MKT 3494

Special Topics in Advertising and Marketing Communications1.5 credits

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MKT 3520

Advertising and Marketing Communications

3 credits

showcourse

MKT 3593

Special Topics in Digital Marketing3 credits

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MKT 3594

Special Topics in Digital Marketing1.5 credits

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MKT 3600

Marketing Research

Change to course title: Marketing Information for Decision-Making (effective Spring 2022)

3 credits

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MKT 3605

Consumer Behavior

3 credits

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MKT 3620

Digital Transformation of Marketing3 credits

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MKT 3693

Special Topics in Marketing Analytics3 credits

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MKT 3694

Special Topics in Marketing Analytics1.5 credits

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MKT 4093

Selected Topics in Marketing

3 credits

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MKT 4094

Special Topics in Marketing

1.5 credits

showcourse

MKT 4120

Media Planning

3 credits

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MKT 4123

Marketing Web Analytics and Intelligence

3 credits

showcourse

MKT 4131

Advertising Creative Strategy and Tactics

3 credits

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MKT 4151

Direct and Interactive Marketing

3 credits

showcourse

MKT 4160

Advertising Account Management3 credits

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MKT 4171

Public Relations

3 credits

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MKT 4200

Search Marketing3 credits

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MKT 4293

Special Topics in International Marketing3 credits

showcourse

MKT 4294

Special Topics in International Marketing1.5 credits

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MKT 4401

International Trade Financing

3 credits

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MKT 4410

International Trade Operations

3 credits

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MKT 4420

International Marketing Research and Management

3 credits

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MKT 4460

International Supply Chain Management

3 credits

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MKT 4511

Marketing Channels

3 credits

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MKT 4540

Branding

3 credits

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MKT 4550

Pricing Management

3 credits

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MKT 4555

Internet Marketing

3 credits

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MKT 4557

Digital Advertising

3 credits

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MKT 4560

Entertainment Marketing

3 credits

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MKT 4561

Marketing Analytics3 credits

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MKT 4620

Text Analytics for Marketing3 credits

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MKT 4630

 Marketing Analytics with Big Data3 credits

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MKT 4693

Special Topics in Marketing Analytics3 credits

showcourse

MKT 4694

Special Topics in Marketing Analytics1.5 credits

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MKT 4876

Advertising Account Planning

3 credits

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MKT 4910

Selling and Sales Management

3 credits

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MKT 4911

Communication Skills for Selling and Marketing

3 credits

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MKT 4912

Retailing I: Retail Marketing

3 credits

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MKT 4913

Retailing II: Retailing Management and Merchandising

3 credits

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MKT 4966

Social Media Marketing and New Ventures

3 credits

showcourse

MKT 5000

Ind Stud Mkt I

3 credits

showcourse

MKT 5100

Marketing Internship

3 credits

showcourse

MKT 5150

Advertising Campaigns I: Ad Competition

3 credits

showcourse

MKT 5151

Advertising Campaigns II : Ad Competition

3 credits

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MKT 5200

Marketing Consulting Practicum3 credits

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MKT 5550

Product Planning and Development

3 credits

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MKT 5750

Marketing Strategy

3 credits

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MKT 3000H

Hon Mkt Foundations

3 credits

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MKT 3400H

Hon Intl Bus Prin

3 credits

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MKT 5100H

Hon Mkt Internship

3 credits

showcourse

MKT 5750H

Hon Mkt Strategy

3 credits

showcourse

MKT 6001H

Hon Marketing I

3 credits per semester

showcourse

MKT 6002H

Hon Marketing II

3 credits per semester

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