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Field Description

Students examine the theory and practice of communication in a variety of contexts, including business and nonprofit organizations, small groups, the mass media, and video- and computer-based media. Under the auspices of the department, students acquire the knowledge base and analytical skills necessary to become effective communicators within an increasingly intercultural business and public environment. Courses are intended to serve the general student population as well as those students who have selected the major in Business Communication/Corporate Communication or the major in Communication Studies.

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major
major

The Majors

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businesscom
businesscom

Business Communication Major with a Specialization in Corporate Communication

The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.

The corporate communication specialization prepares students for careers as communication specialists in business, industry, government, and nonprofit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication. Interested students should contact the Department of Communication Studies at 646-312-3720.

The major also offers specializations in graphic communication (see the Department of Fine and Performing Arts listing) and business writing (see the Department of Journalism and the Writing Professions listing).

Program Prerequisites                   12 credits

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Introduction to Information Systems and Technologies

3 credits

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DisciplineMGT
 

Fundamentals of Management

3 credits

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DisciplineMKT
 

Marketing Foundations

3 credits

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DisciplineSTA
 

Business Statistics I

3 credits

or       

 

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DisciplineSTA
 

Statistics for Social Science

3 credits

or       

 

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DisciplineECO
 

Micro-Economics
(may be applied to the base curriculum - Baruch Common Core)

3 credits

or       

 

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DisciplineECO
 

Macro-Economics
(may be applied to the base curriculum - Baruch Common Core)

3 credits

or  

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Current Economic Problems

3 credits

Major/Specialization:                30 credits

Interdisciplinary Core                   12 credits 
Business Communication

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Business Communication

3 credits

Marketing/Advertising
Choose one course:

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DisciplineMKT
 

Advertising and Marketing Communications

3 credits

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DisciplineMKT
 

Marketing Research

3 credits

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DisciplineMKT
 

Consumer Behavior

3 credits

Management
Choose one course:

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DisciplineMGT

Management: A Behavioral Approach

3 credits

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DisciplineMGT
 

Management and Society

3 credits

Business or Arts and Sciences Elective 
One business or arts and sciences elective (at the 2000-level or above) to be selected upon consultation with the program advisor and with the advisor's approval.

Specialization Requirements                   18 credits

Required Courses                   9 credits

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COM 3068

Managerial Communication Within Organizations

3 credits

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COM 3102

Communication for Executives

3 credits

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COM 5010

Internship in Business and Public Communication

3 credits

Electives                   9 credits

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COM 3020

Communication and Advocacy in Business and Public Affairs

3 credits

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COM 3045

Communication Law and Free Speech

3 credits

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DisciplineCOM
Introduction to Digital Communication and Culture3 credits 

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COM 3058

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

showcourse

COM 3059

Video Communication and Production

3 credits

showcourse

COM 3060

Media Analysis and Criticism

3 credits

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COM 3062

Studies in Electronic Media

3 credits

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COM 3067

American Television Programming

3 credits

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COM 3069

Intercultural Communication

3 credits

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COM 3070

Persuasion

3 credits

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COM 3071

Argumentation and Debate

3 credits

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COM 3075

Interpersonal and Group Communication

3 credits

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COM 3076

International Communication

3 credits

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COM 3077

Interpersonal Communication

3 credits

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COM 3078

Group Communication

3 credits

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DisciplineCOM
Virtual Teamwork3 credits

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COM 3800

Principles of Public Relations

3 credits

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COM 4000

Corporate Communication

3 credits

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COM 4005

Public Relations Writing

3 credits

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COM 4010

Public Relations Campaigns

3 credits

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COM 4059

Advanced Video Communication and Production

3 credits

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DisciplineCOM

Selected Topics

variable

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COM 4900

Topics in Communication Studies

3 credits

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comstudies

Communication Studies Major with Specializations in

  • Interpersonal and Group Communication
  • Intercultural and International Communication
  • Rhetoric and Public Advocacy
  • Digital Communication and Culture

Communication Studies (CS) is both a scholarly and professional academic field that focuses on processes of communication ranging from the spoken word to global media in interpersonal, organizational, cultural, political, and international contexts.

The major is an ideal springboard for a variety of graduate degrees and - due to the spread of globalization and digital communication - the basis for an increasing number of new careers.

Interested students should contact the Department of Communication Studies at 646-312-3720. or visit the department's website.

Major          30 credits

Required Course  

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Introduction to Communication Studies

3 credits

Foundation Courses          9 credits

Choose one course each from the three areas that are not your concentration  

Interpersonal and Group Communication

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Interpersonal Communication3 credits
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Group Communication3 credits

Intercultural and International Communication

 
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Intercultural Communication3 credits

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International Communication3 credits

Rhetoric and Public Advocacy

 

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DisciplineCOM
 

Communication Law and Free Speech (

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)

3 credits
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DisciplineCOM
Persuasion 3 credits

Digital Communication and Culture

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Introduction to Digital Communication and Culture3 credits
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Studies in Electronic Media

3 credits

Concentrations          12 credits

Choose one of the following four concentrations:

  • Interpersonal and Group Communication
  • Intercultural and International Communication
  • Rhetoric and Public Advocacy
  • Digital Communication and Culture

Interpersonal and Group Communication

  
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Interpersonal Communication

3 credits
Plus three of the following:  
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Group Communication3 credits
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Virtual Teamwork3 credits
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Selected Topics * (Subject to departmental approval. Please check the departmental website for approved courses in this concentration)  

3 credits
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DisciplineCOM

Topics in Communication Studies

(Subject to departmental approval. Please check the departmental website for approved courses in this concentration)  

3 credits

Intercultural and International Communication

  
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Intercultural Communication3 credits
Plus three of the following:  
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CourseNumber3076
DisciplineCOM
International Communication3 credits
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DisciplineCOM
Virtual Teamwork3 credits  
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DisciplineCOM

Selected Topics * (Subject to departmental approval. Please check the departmental website for approved courses in this concentration)  

3 credits
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CourseNumber4900
DisciplineCOM

Topics in Communication Studies

(Subject to departmental approval. Please check the departmental website for approved courses in this concentration)  

3 credits

Rhetoric and Public Advocacy

  

 
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DisciplineCOM
Communication Law and Free Speech (
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DisciplinePHI
)
3 credits
Plus three of the following:  
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DisciplineCOM
Classical Rhetoric3 credits
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DisciplineCOM
History and Criticism of American Public Address3 credits
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DisciplineCOM
Modern Frontiers of Rhetoric3 credits

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DisciplineCOM

Persuasion3 credits
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DisciplineCOM
Argumentation and Debate3 credits
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DisciplineCOM
Elements of Legal Argumentation3 credits

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DisciplineCOM

Selected Topics * (Subject to departmental approval. Please check the departmental website for approved courses in this concentration)  

3 credits

Digital Communication and Culture

  

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DisciplineCOM

Introduction to Digital Communication and Culture3 credits
Plus three of the following:  
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DisciplineCOM
Ethics of Image Making: Film, Television, and Digital Media 3 credits 
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CourseNumber3062
DisciplineCOM
Studies in Electronic Media 3 credits 
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CourseNumber3067
DisciplineCOM
American Television Programming 3 credits 
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CourseNumber3076
DisciplineCOM
International Communication 3 credits 
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DisciplineCOM

Selected Topics * (Subject to departmental approval. Please check the departmental website for approved courses in this concentration)  

3 credits 

Communication Studies Electives          6 credits 

Choose any two COM courses at the 3000-level or above.  Especially recommended:

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Selected Topics in Communication Studies                                                                                                                                               3 credits 
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Internship in Business and Public Communication 3 credits

* Students may enroll in COM 4101 more than once if the topic is different.

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The Minor

A minor in the Department of Communication Studies provides students with a concentration in an area of study of acknowledged importance to every career path. The minor consists of two courses at the 3000 level or above and the communication studies capstone course,

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COM 4900

While students may elect any two courses listed below, possible areas of concentration include the following: corporate communication, media studies, interpersonal and intercultural communication, and public communication.

Choose any two courses from those listed:

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COM 3045

Communication Law and Free Speech

3 credits

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CourseNumber3057
DisciplineCOM
 
Introduction to Digital Communication and Culture3 credits 

showcourse

COM 3058

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

showcourse

COM 3059

Video Communication and Production

3 credits

showcourse

COM 3060

Media Analysis and Criticism

3 credits

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COM 3061

Speech Composition and Delivery

3 credits

showcourse

COM 3062

Studies in Electronic Media

3 credits

showcourse

COM 3067

American Television Programming

3 credits

showcourse

COM 3068

Managerial Communication Within Organizations

3 credits

showcourse

COM 3069

Intercultural Communication

3 credits

showcourse

COM 3070

Persuasion

3 credits

showcourse

COM 3071

Argumentation and Debate

3 credits

showcourse

COM 3075

Interpersonal and Group Communication

3 credits

showcourse

COM 3076

International Communication

3 credits

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COM 3077

Interpersonal Communication

3 credits

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COM 3078

Group Communication

3 credits

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CourseNumber3080
DisciplineCOM
Virtual Teamwork3 credits

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COM 3102

Communication for Executives

3 credits

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COM 3150

Business Communication

3 credits

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COM 3800

Principles of Public Relations

3 credits

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COM 4000

Corporate Communication

3 credits

showcourse

COM 4005

Public Relations Writing

3 credits

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COM 4010

Public Relations Campaigns

3 credits

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COM 4059

Advanced Video Communication and Production

3 credits

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COM 4063

Advanced Speech Writing

3 credits

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DisciplineCOM

Selected Topics

variable

Complete the minor with the communication studies capstone course:

                

showcourse

COM 4900

                                                                              

Topics in Communication Studies                                                 

3 credits

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Courses

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Courses in Communication Studies (COM)

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COM 1010

Speech Communication

3 hours; 3 credits

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COM 2000

Introduction to Communication Studies

3 hours; 3 credits

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COM 3014

Intensive Voice and Diction

3 hours; 3 credits

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COM 3020

Communication and Advocacy in Business and Public Affairs

3 hours; 3 credits

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COM 3040

Information and Society (

Showcourse v
CourseNumber3040
DisciplineLIB
), (
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CourseNumber3040
DisciplinePAF
)

3 hours; 3 credits

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COM 3045

Communication Law and Free Speech

3 hours; 3 credits

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CourseNumber3057
DisciplineCOM
Introduction to Digital Communication and Culture3 hours; 3 credits

showcourse

COM 3058

The Ethics of Image Making: Film, Television, and Digital Media

3 hours; 3 credits

showcourse

COM 3059

Video Communication and Production

3 hours; 3 credits

showcourse

COM 3060

Media Analysis and Criticism

3 hours; 3 credits

showcourse

COM 3061

Speech Composition and Delivery

3 hours; 3 credits

showcourse

COM 3062

Studies in Electronic Media

3 hours; 3 credits

showcourse

COM 3063

Speaking to the Camera

3 hours; 3 credits

showcourse

COM 3067

American Television Programming

4 hours; 3 credits

showcourse

COM 3068

Managerial Communication Within Organizations

3 hours; 3 credits

showcourse

COM 3069

Intercultural Communication

3 hours; 3 credits

showcourse

COM 3070

Persuasion

3 hours; 3 credits

showcourse

COM 3071

Argumentation and Debate

3 hours; 3 credits

showcourse

COM 3075

Interpersonal and Group Communication

3 hours; 3 credits

showcourse

COM 3076

International Communication

3 hours; 3 credits

showcourse

COM 3077

Interpersonal Communication

3 hours; 3 credits

showcourse

COM 3078

Group Communication

3 hours; 3 credits

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CourseNumber3080
DisciplineCOM
Virtual Teamwork3 hours; 3 credits 

showcourse

COM 3102

Communication for Executives

3 hours; 3 credits

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COM 3150

Business Communication (

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CourseNumber3150
DisciplineJRN
)

3 hours; 3 credits

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COM 3700

Introduction to Linguistics and Language Learning (

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CourseNumber3700
DisciplineENG
)

3 hours; 3 credits

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COM 3750

The Structure and History of English (

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CourseNumber3750
DisciplineENG
)

3 hours; 3 credits

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COM 3800

Principles of Public Relations

3 hours; 3 credits

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COM 4000

Corporate Communication

3 hours; 3 credits

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COM 4005

Public Relations Writing

3 hours; 3 credits

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COM 4010

Public Relations Campaigns

3 hours; 3 credits

showcourse

COM 4015

The Globalization of English (

Showcourse v
CourseNumber4015
DisciplineENG
), (
Showcourse v
CourseNumber4015
DisciplineSOC
)

3 hours; 3 credits

showcourse

COM 4059

Advanced Video Communication and Production

3 hours; 3 credits

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COM 4063

Advanced Speech Writing

3 hours; 3 credits

showcourse

COM 4101

Selected Topics

Hours and credits to be arranged

showcourse

COM 4110

Selected Topics

Hours and credits to be arranged

showcourse

COM 4900

Topics in Communication Studies

3 hours; 3 credits

showcourse

COM 5000

Independent Study I

Hours and credits to be arranged

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COM 5001

Independent Study II

Hours and credits to be arranged

showcourse

COM 5010

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

showcourse

COM 5011

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

showcourse

COM 6001H

Honors in Communication Studies I

3 hours; 3 credits per semester

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COM 6002H

Honors in Communication Studies II

3 hours; 3 credits per semester

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