Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any four courses from the following: |
| Interaction Design: Designing Innovative Digital Products and Services | 3 credits |
| Persuasion and Customer Decision Making | 3 credits |
| Advertising and Marketing Communications | 3 credits |
| Special Topics in Marketing* | 3 credits |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Persuasive Communication Techniques and StrategiesAdvertising Creative Strategy and Tactics | 3 credits |
| Direct and Interactive Marketing | 3 credits |
| Direct Marketing II: Database Marketing and Managing the Creative Process | 3 credits |
| Public Relations | 3 credits |
| International Trade Financing | 3 credits |
| International Trade Operations | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
| Marketing Channels | 3 credits |
| Green Marketing | 3 credits |
| Selected Topics in Marketing* | | Branding | 3 3 credits |
| Branding | 3 credits | | Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| Entertainment Marketing | 3 credits |
| Business Marketing Management | 3 credits |
| Managing Customer ExperiencesAdvertising Account Planning | 3 credits |
| Managing Customer Relationships | 3 credits |
| Selling and Sales Management | 3 credits |
| Communications Skills for Selling and Marketing | 3 credits |
| Retailing I: Retail Marketing | 3 credits |
| Retailing II: Retailing Management and Merchandising | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Independent Study | 3 credits |
| 5550Product Planning and Development | Marketing Consulting Practicum | 3 | creditscredits |
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ECO 3250 | MKT 5550 |
| Product Planning and DevelopmentInternational Economics* | 3 credits |
| Technology, Innovation, and the Global Enterprise** | 3 credits |
| International Economics and Finance** | 3 credits |
| Law and Entrepreneurship** | 3 credits |
| Law and International Business** | 3 credits |
| Law of Unfair Competition and Intellectual Property** | 3 credits |
| Law and the Entertainment Business** | 3 credits |
| Management of Multinational Corporations** | 3 credits |
Marketing Internship may be taken as a free elective, but it cannot be taken to satisfy the requirement for the major. *May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. **Students may take up to two non-marketing courses as part of their track.
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International Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| International Trade Operations | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any two courses from the following: |
| International Trade Financing | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics and Finance | 3 credits |
| International Financial Markets | 3 credits |
| Law and International Business | 3 credits |
| Intercultural Communication | 3 credits |
| International Communication | 3 credits |
| Management of Multinational Corporations | 3 credits |
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Advertising and Marketing Communication Track
Track Core |
| Advertising and Marketing Communications | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any four courses from the following: |
| Media Planning | 3 credits |
| Persuasive Communication Techniques and Strategies | 3 credits |
| Direct and Interactive Marketing | 3 credits |
| Direct Marketing II: Database Marketing; Managing the Creative Process | 3 credits |
| Public Relations | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| Managing Customer ExperiencesAdvertising Account Planning | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
The following courses do not count toward fulfilling the requirements for the advertising track or the marketing major. However, students interested in advertising may wish to consider taking one or more of the following: |
| Basic Graphic Communication: Design and Advertising Layout | 3 credits |
| Intermediate Graphic Communication: Layout and Pub Design | 3 credits |
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Digital Marketing Track
Track Core (15 credits) |
| Marketing Research | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing | 3 credits |
| Marketing Strategy | 3 credits |
and |
| Consumer Behavior | 3 credits |
or |
| Business Marketing Management | 3 credits |
Track Electives Choose any three courses from the following, two of which must be marketing (MKT) or international business (IBS) courses: |
| Interaction Design: Designing Innovative Digital Products and Services | 3 credits |
| Direct and Interactive 4151Direct and Interactive Marketing | 3 credits |
| International Supply Chain Management | 3 credits |
| Digital Advertising | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Technology, Innovation, Technology and the Global Enterprise | 3 credits |
| Ee-Business Technologies | 3 credits |
| Principles of Web Design | 3 credits |
| Law and the Internet | 3 credits |
| Law of Unfair Competition and Intellectual Property | 3 credits |
| Technology, Innovation, and Design in Entrepreneurship | 3 credits |
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b2bmkt | b2bmkt | Business to Business Marketing Track
Track Core (15 credits)
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Marketing Channels | 3 credits |
| Business Marketing Management | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives
Choose any three courses from the following: (9 credits) |
The Major in International Business Baruch College has recognized international business as an important area of study for over 60 years. The International Business major builds |
| Innovation, Technology and the Global Enterprise | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Selling and Sales Management | 3 credits |
| The Law of Business Organizations | 3 credits |
| Operations Planning Systems | 3 credits |
| Service Operations Management | 3 credits |
| Small Group Processes | 3 credits |
Students wishing to focus on the value chain management aspect of this track should choose three electives from among IBS 3000, MKT 4460, LAW 3102, MGT 3710, MGT 4551, and PSY 3058. Students seeking an organizational marketing focus should choose from among MKT 4420, MKT 4540, MKT 4555, MKT 4910, LAW 3102, and PSY 3058.) |
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| ibmajor | ibmajor | The Major in International Business
Baruch College has recognized international business as an important area of study for over 60 years. The new international business major (to begin in Fall 2010) will build on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship.
Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree.
For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a Tier III minor a liberal arts minor in a foreign language.
Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, or from Professor Clifford Wymbs (Room 12-284 in the Newman Vertical Campus; and from Sarah Demetz ( telephone: 646-312-3299; clifford.wymbs@ baruch.cuny.edu).
Required Core Courses (12 credits)
2073; sarah.demetz@baruch.cuny.edu).
Required Core Courses (12 credits)
| International Business Principles | 3 credits |
| International Markets, Cultures, and Institutions | 3 credits |
| Management of Multinational Corporations | 3 credits |
| International Competitiveness Capstone | 3 credits |
Electives (9 credits) Choose three additional courses from the following: |
| International Trade Operations | | International Business Principles | 3 credits |
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IBS 4200 | MKT 4460 |
| International Supply Chain Management | 3 credits |
| Intercultural Communication | 3 credits |
| Law and International BusinessInternational Markets, Cultures, and Institutions | 3 credits |
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