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Field Description

Students examine the theory and practice of communication in a variety of contexts, including business and nonprofit organizations, small groups, the mass media, and video- and computer-based media. Under the auspices of the department, students acquire the knowledge base and analytical skills necessary to become effective communicators within an increasingly intercultural business and public environment. Courses are intended to serve the general student population as well as those students who have selected the corporate communication specialization of the business communication major.

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The Majors


Business Communication Major with a Specialization in Corporate Communication   

The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.

The corporate communication specialization prepares students for careers as communication specialists in business, industry, government, and nonprofit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication. Interested students should contact the Department of Communication Studies at 646-312-3720.

The major also offers specializations in graphic communication (see the Department of Fine and Performing Arts listing) and business writing (see the Department of Journalism and the Writing Professions listing).

Program Learning Goals

Upon completion of a major in Corporate Communication, students will be able to:

  1.  Demonstrate empirical knowledge of the history, development, and contributions of the communication disciplines.
  2.  Identify, analyze, and apply major theoretical approaches in the communication disciplines for use in business and professional venues.
  3.  Interpret communication texts, artifacts, and performances.
  4.  Demonstrate ethical awareness of issues related to the communication disciplines.
  5.  Demonstrate competency in research strategies and methods common to the communication disciplines.
  6.  Exhibit proficiency in communication technology.
  7.  Comprehend and apply the theory and practice of intercultural and global communication.
  8.  Construct and communicate logically sound, effectively evidenced, well-organized, stylistically felicitous arguments that are appropriately tailored to a given audience.

Major Course Requirements

NOTE: Business courses included in this program, with the exception of ECO 1001, ECO 1002, ECO 1110, STA 2000, and STA 2100, do not count toward the 90-credit liberal arts minimum required for the BA degree.

Program Prerequisites                   15 credits

BUS 1000Introduction to Business3 credits
or  
BUS 1011Business Fundamentals: The Contemporary Business Landscape3 credits
   

CIS 2200 

Introduction to Information Systems and Technologies

3 credits

MGT 3120 

Fundamentals of Management

3 credits

MKT 3000 

Marketing Foundations

3 credits

   

STA 2000 

Business Statistics I

3 credits

or       

 

PSY 2100 

Statistics for Social Science (formerly STA 2100)

3 credits

or       

 

ECO 1001 

Micro-Economics
(may be applied to the base curriculum - Baruch Common Core)

3 credits

or       

 

ECO 1002 

Macro-Economics
(may be applied to the base curriculum - Baruch Common Core)

3 credits

or  

ECO 1110 

Current Economic Problems

3 credits

Major/Specialization:                30 credits

Interdisciplinary Core                   12 credits

Business Communication

COM 3150 

Business Communication

3 credits

Marketing/Advertising
Choose one course:

MKT 3520 

Advertising and Marketing Communications

3 credits

MKT 3600 

Marketing Research

(Students must complete  STA 2000 as a course prerequisite)

3 credits

MKT 3605 

Consumer Behavior

3 credits

Management
Choose one course:

MGT 3300

Management: A Behavioral Approach

3 credits

MGT 3800 

Management and Society

3 credits

Ethics

PHI 1100

Ethics and Critical Thinking

3 credits

Specialization Requirements                   18 credits

Required Courses                   9 credits

COM 3068Managerial Communication Within Organizations3 credits
COM 3102Communication for Executives3 credits
COM 5010Internship in Business and Public Communication3 credits

Electives                   9 credits

Communication and Advocacy in Business and Public Affairs

3 credits

Communication Law and Free Speech

3 credits

COM 3057Introduction to Digital Communication and Culture3 credits 

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

Video Communication and Production

3 credits

Media Analysis and Criticism

3 credits

Studies in Electronic Media

3 credits

COM 3064Classical Rhetoric3 credits
COM 3065American Public Address 3 credits 
COM 3066Rhetorical Theory and Criticism3 credits

American Television Programming

3 credits

Intercultural Communication

3 credits

Persuasion

3 credits

Argumentation and Debate

3 credits

COM 3074Elements of Legal Argumentation 3 credits 

Interpersonal and Group Communication

3 credits

International Communication

3 credits

Interpersonal Communication

3 credits

Group Communication

3 credits

COM 3079

Gender, Ethnicity, and Race in Communication

3 credits 
COM 3080Virtual Teamwork3 credits
COM 3081

Organizations in International Development

3 credits 
COM 3082Gender Communication3 credits
COM 3084Communication in Intercultural and International Conflicts3 credits
COM 3090Nonverbal Communication3 credits
COM 3095Facework Communication: Impression Management3 credits
COM 3096Intercultural Training, Coaching, and Consulting3 credits
COM 3110Contemporary Issues in Digital Media3 credits 
COM 3111

Markets, Media, and Meaning

3 credits
COM 3120Platforms, Power, and Publics

3 credits

COM 3165Rhetoric of Science3 credits
COM 3170Visual Rhetoric3 credits

Principles of Public Relations

3 credits

Corporate Communication

3 credits

Public Relations Writing

3 credits

Public Relations Campaigns

3 credits

Advanced Video Communication and Production

Note: This is a non-liberal arts course

3 credits

COM 4069Contemporary Issues in Intercultural Communication3 credits

COM 4101

Selected Topics

variable

Topics in Communication Studies

3 credits

COM 4901Conflict Resolution3 credits
COM 4905Language and Social Interaction 3 credits
COM 4906Communication Research Strategies3 credits
COM 4907Work-Life Communication3 credits

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Communication Studies Major with Specializations in
  • Interpersonal and Group Communication
  • Intercultural and International Communication
  • Rhetoric and Public Advocacy
  • Digital Communication and Culture

Communication Studies (CS) is both a scholarly and professional academic field that focuses on processes of communication ranging from the spoken word to global media in interpersonal, organizational, cultural, political, and international contexts.

The major is an ideal springboard for a variety of graduate degrees and - due to the spread of globalization and digital communication - the basis for an increasing number of new careers.

Interested students should contact the Department of Communication Studies at 646-312-3720 or visit the department's website.

Program Learning Goals

 Upon completion of a major in Communication Studies, students will be able to:

  1.  Explain why it is important to study human communication.
  2. Define the sub-disciplines within communication studies, including interpersonal, group, organizational, intercultural, public, and digital communication.
  3.  Articulate what makes a communicator competent.
  4.  Appraise the role of ethics and diversity in contemporary communication.
  5.  Apply concepts of communication studies to personal, academic, and professional contexts.
  6.  Discuss local, national, and global trends in communication and assess their impact on individual or collective decision-making.
  7.  Construct effective messages about communication using the terminology of the discipline.
  8.  Explain major models, theories, and methods of communication studies.
  9.  Explain the role of perception in communication.
  10.  Describe the functions and components of verbal and nonverbal communication, including effective listening.
  11.  Construct and communicate persuasive, ethical, logically sound, effectively evidenced, well organized, stylistically felicitous messages that are appropriately tailored to a given audience.

Major Course Requirements

 Program Prerequisite

PHI 1100 Ethics and Critical Thinking3 credits

Required Introductory Course

COM 2000 Introduction to Communication Studies3 credits

Required Foundation Courses (12 credits)

COM 3045Communication Law and Free Speech3 credits
COM 3057Introduction to Digital Communication and Culture3 credits
COM 3069Intercultural Communication3 credits
COM 3077Interpersonal Communication3 credits

 

Concentrations – Choose one of the following (9 credits)

 
Interpersonal and Group Communication
 
COM 3078Group Communication3 credits
COM 3079

Gender, Ethnicity, and Race in Communication

3 credits
COM 3080Virtual Teamwork3 credits
COM 3082Gender Communication3 credits
COM 3090Nonverbal Communication3 credits
COM 3095Facework Communication: Impression Management3 credits
COM 3096Intercultural Training, Coaching, and Consulting3 credits
COM 4901Conflict Resolution3 credits
COM 4905Language and Social Interaction3 credits
COM 4907Work-Life Communication3 credits
 
Intercultural and International Communication
COM 3076International Communication3 credits
COM 3079Gender, Ethnicity, and Race in Communication3 credits
COM 3080Virtual Teamwork3 credits
COM 3081Organizations in International Development3 credits
COM 3084Communication in Intercultural and International Conflicts3 credits
COM 3095Facework Communication: Impression Management3 credits
COM 3096Intercultural Training, Coaching, and Consulting3 credits
COM 4015The Globalization of English ( ENG 4015, SOC 4015)3 credits
COM 4069Contemporary Issues in Intercultural Communication3 credits
COM 4905Language and Social Interaction3 credits
   
Rhetoric and Public Advocacy
  
COM 3064Classical Rhetoric3 credits
COM 3065American Public Address3 credits
COM 3066Rhetorical Theory and Criticism3 credits
COM 3070Persuasion3 credits 
COM 3071Argumentation and Debate3 credits
COM 3074Elements of Legal Argumentation3 credits
COM 3084Communication in Intercultural and International Conflicts3 credits
COM 3111Markets, Media, and Meaning3 credits
COM 3120Platforms, Power, and Publics3 credits
COM 3165Rhetoric of Science3 credits
COM 3170Visual Rhetoric3 credits
COM 4907Work-Life Communication3 credits
  3 credits
Digital Communication and Culture
  
COM 3058Ethics of Image Making: Film, Television, and Digital Media 3 credits 
COM 3059Video Communication and Production3 credits
COM 3060

Media Analysis and Criticism

3 credits 
COM 3062Studies in Electronic Media 3 credits 
COM 3067American Television Programming 3 credits 
COM 3076International Communication 3 credits 
COM 3110Contemporary Issues in Digital Media3 credits 
COM 3111

Markets, Media, and Meaning

3 credits 
COM 3120Platforms, Power, and Publics3 credits
COM 4059

Advanced Video Communication and Production

 Note: This is a non-liberal arts course

3 credits
   

Communication Studies Electives

Choose any two COM courses at the 3000-5000 level, including:6 credits 
COM 4101Selected Topics *3 credits 

COM 4906

Communication Research Strategies3 credits 
COM 5010Internship in Business and Public Communication 3 credits
  
* Students may enroll in COM 4101 more than once if the topic is different. 

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The Minor

A minor in the Department of Communication Studies provides students with a concentration in an area of study of acknowledged importance to every career path. The minor consists of two courses at the 3000-level or above from the list below and one of the communication studies capstone courses:

COM 4900; COM 4901; COM 4905; COM 4906; or COM 4907. While students may elect any two courses listed below, possible areas of concentration include the following: corporate communication, media studies, interpersonal and intercultural communication, and public communication.

 

Choose any two courses from those listed:

Communication Law and Free Speech

3 credits

COM 3057 Introduction to Digital Communication and Culture3 credits 

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

Video Communication and Production

3 credits

Media Analysis and Criticism

3 credits

Speech Composition and Delivery

3 credits

Studies in Electronic Media

3 credits

COM 3064Classical Rhetoric3 credits
COM 3065American Public Address 3 credits 
COM 3066Rhetorical Theory and Criticism3 credits

American Television Programming

3 credits

Managerial Communication Within Organizations

3 credits

Intercultural Communication

3 credits

Persuasion

3 credits

Argumentation and Debate

3 credits

COM 3074Elements of Legal Argumentation 3 credits 

Interpersonal and Group Communication

3 credits

International Communication

3 credits

Interpersonal Communication

3 credits

Group Communication

3 credits

COM 3079

Gender, Ethnicity, and Race in Communication

3 credits 
COM 3080Virtual Teamwork3 credits
COM 3081Organizations in International Development3 credits
COM 3082Gender Communication3 credits
COM 3084Communication in Intercultural and International Conflicts3 credits
COM 3090Nonverbal Communication3 credits
COM 3095

Facework Communication: Impression Management

3 credits 
COM 3096Intercultural Training, Coaching, and Consulting3 credits
COM 3102

Communication for Executives

3 credits

COM 3110Contemporary Issues in Digital Media3 credits 
COM 3111

Markets, Media, and Meaning

3 credits 
COM 3120Platforms, Power, and Publics3 credits

Business Communication

3 credits

COM 3165Rhetoric of Science3 credits
COM 3170Visual Rhetoric3 credits

Principles of Public Relations

3 credits

Corporate Communication

3 credits

Public Relations Writing

3 credits

Public Relations Campaigns

3 credits

Advanced Video Communication and Production

Note: This is a non-liberal arts course 

3 credits

Advanced Speech Writing

3 credits

COM 4069Contemporary Issues in Intercultural Communication3 credits

COM 4101

Selected Topics

variable


Complete the minor with one of the following communication studies capstone courses:

Topics in Communication Studies

3 credits

COM 4901Conflict Resolution3 credits
COM 4905Language and Social Interaction

3 credits

COM 4906

Communication Research Strategies

3 credits

COM 4907Work-Life Communication3 credits

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Courses

Courses in Communication Studies (COM)

Speech Communication

3 hours; 3 credits

Introduction to Communication Studies

3 hours; 3 credits

COM 2020Introduction to Business Communication3 hours; 3 credits

Intensive Voice and Diction

3 hours; 3 credits

Communication and Advocacy in Business and Public Affairs

3 hours; 3 credits

COM 3021

Professional Speech Communication

Note: This course is not applicable to the Communication Studies major, to the Business Communication/Corporate Communication major, or to the Communication Studies minor.

1.5 hours; 1.5 credits

Information and Society ( LIB 3040), ( PAF 3040)

3 hours; 3 credits

Communication Law and Free Speech

3 hours; 3 credits

COM 3057Introduction to Digital Communication and Culture3 hours; 3 credits

The Ethics of Image Making: Film, Television, and Digital Media

3 hours; 3 credits

Video Communication and Production

3 hours; 3 credits

Media Analysis and Criticism

3 hours; 3 credits

Speech Composition and Delivery

3 hours; 3 credits

Studies in Electronic Media

3 hours; 3 credits

Speaking to the Camera

3 hours; 3 credits

COM 3065American Public Address 3 hours; 3 credits 
COM 3066Rhetorical Theory and Criticism

3 hours; 3 credits

American Television Programming

4 hours; 3 credits

Managerial Communication Within Organizations

3 hours; 3 credits

Intercultural Communication

3 hours; 3 credits

Persuasion

3 hours; 3 credits

Argumentation and Debate

3 hours; 3 credits

COM 3074Elements of Legal Argumentation 3 hours' 3 credits 

Interpersonal and Group Communication

3 hours; 3 credits

International Communication

3 hours; 3 credits

Interpersonal Communication

3 hours; 3 credits

Group Communication

3 hours; 3 credits

COM 3079

Gender, Ethnicity, and Race in Communication

3 hours; 3 credits
COM 3080Virtual Teamwork3 hours; 3 credits 
COM 3081Organizations in International Development 
COM 3082Gender Communication3 hours; 3 credits
COM 3084Communication in Intercultural and International Conflicts3 hours; 3 credits
COM 3090Nonverbal Communication3 hours; 3 credits
COM 3095

Facework Communication: Impression Management

3 hours; 3 credits
COM 3096Intercultural Training, Coaching, and Consulting3 hours; 3 credits

Communication for Executives

3 hours; 3 credits

COM 3110Contemporary Issues in Digital Media3 hours; 3 credits
COM 3111

Markets, Media, and Meaning

3 hours; 3 credits
COM 3120Platforms, Power, and Publics3 hours; 3 credits

Business Communication ( JRN 3150)

3 hours; 3 credits

COM 3165Rhetoric of Science3 hours; 3 credits
COM 3170Visual Rhetoric3 hours; 3 credits

Introduction to Linguistics and Language Learning ( ENG 3700)

3 hours; 3 credits

The Structure and History of English ( ENG 3750)

3 hours; 3 credits

Principles of Public Relations

3 hours; 3 credits

Corporate Communication

3 hours; 3 credits

Public Relations Writing

3 hours; 3 credits

Public Relations Campaigns

3 hours; 3 credits

The Globalization of English ( ENG 4015), ( SOC 4015)

3 hours; 3 credits

Advanced Video Communication and Production

 Note: This is a non-liberal arts course

3 hours; 3 credits

COM 4069Contemporary Issues in Intercultural Communication3 hours; 3 credits

Advanced Speech Writing

3 hours; 3 credits

Selected Topics

Hours and credits to be arranged

Selected Topics

Hours and credits to be arranged

Topics in Communication Studies

3 hours; 3 credits

COM 4901Conflict Resolution3 hours; 3 credits

COM 4905

Language and Social Interaction3 hours; 3 credits
COM 4906Communication Research Strategies3 hours; 3 credits
COM 4907Work-Life Communication3 hours; 3 credits

Independent Study I

Hours and credits to be arranged

Independent Study II

Hours and credits to be arranged

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

Honors in Communication Studies I

3 hours; 3 credits per semester

Honors in Communication Studies II

3 hours; 3 credits per semester

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