The MA in Corporate Communication is a 36-credit program that is designed to prepare both aspiring and practicing corporate communication professionals to plan, implement, and assess corporate communication strategies in business and organizations.
It is strongly recommended that applicants possess: an understanding of business processes; foreign language capability; understanding of digital media, intranet, social media; understanding of website design and applications. Proficiency in these areas can be demonstrated through formal undergraduate courses, work experience, professional courses or workshops.
Program Learning Goals
Upon completion of an MA in Corporate Communication, students will be able to:
- Demonstrate intellectual competency in the field.
- Exhibit ethical understanding and awareness.
- Apply effective and appropriate research tools and techniques.
- Display competence in the strategic integration of knowledge.
- Demonstrate knowledge of, and competency in, effective leadership.
- Display media and technology literacy and expertise.
- Comprehend and apply the theory and practice of strategic intercultural and global communication.
- Analyze, evaluate, and synthesize information to facilitate effective decision-making.
- Demonstrate appropriate and effective advocacy competence.
Program Curriculum
Courses in Specialization (36 credits) Core Courses - 5 seminars (15 credits) Elective Courses - 6 seminars (18 credits) Exit Requirement - Thesis or Capstone (3 credits) | ||
| Legal and Ethical Issues in Corporate Communication | 3 credits | |
| Corporate Communication | 3 credits | |
| Research Methods (Quantitative) in Corporate Communication | 3 credits | |
| Qualitative Research Methods in Corporate Communication | 3 credits | |
| and | ||
| Choose one of the following courses: | ||
| Communication Strategy | 3 credits | |
| Media Analysis for Corporate Communication | 3 credits | |
| International Business Communication | 3 credits | |
| Exit Requirement (3 credits) | ||
| MA Thesis in Corporate Communication | 3 credits | |
| or | ||
| MA Capstone Project in Corporate Communication | 3 credits | |
| Corporate Communication Elective Courses - 6 seminars (18 credits) Select six courses from the following: | ||
| Communication and Information Technology | 3 credits | |
| Communication Strategy | 3 credits | |
| Media Analysis for Corporate Communication | 3 credits | |
| Graphic Design for Media Professionals | 3 credits | |
| Corporate Culture and Sustainability | 3 credits | |
| Counseling the Corporation | 3 credits | |
| Work-Life Communication | 3 credits | |
| Corporate Media Relations | 3 credits | |
| Corporate Representation in Film, TV, Advertising, and New Media | 3 credits | |
| From Plato to Twitter: A History of Influence, Media, and Public Opinion | 3 credits | |
| Power, Privilege, and Difference | 3 credits | |
| Healthcare Communication and Public Relations | 3 credits | |
| Multinational Corporate Communication and Culture | 3 credits | |
| Persuasion and Advocacy | 3 credits | |
| Crisis Communication | 3 credits | |
| Investor Relations | 3 credits | |
| Employee Communication | 3 credits | |
| Corporate Advertising, Image, and Identity | 3 credits | |
| International Business Communication | 3 credits | |
| Video Production for Corporate Communication | 3 credits | |
| Reputation Management | 3 credits | |
| Business Issues for Corporate Communication | 3 credits | |
| Selected Topics in Corporate Communication | 3 credits | |
| Selected Topics in Corporate Communication (1) | 1 credit | |
| Selected Topics in Corporate Communication (2) | 2 credits | |
| Selected Topics in Corporate Communication (1.5) | 1.5 credits | |
| Global Communication, Media, and Culture | 3 credits | |
| Organizational Responses to Social Movements and Social Media | 3 credits | |
| Visual Culture | 3 credits | |
| Theories of Globalization and Culture | 3 credits | |
| International Perspectives on Digital and Media Literacy | 3 credits | |
| Internship in Corporate Communication | 3 credits | |
| Internship in Corporate Communication | 1 credit | |
| Independent Study | 3 credits | |