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The MA in Corporate Communication is a 36-credit program that is designed to prepare both aspiring and practicing corporate communication professionals to plan, implement, and assess corporate communication strategies in business and organizations.

It is strongly recommended that applicants possess: an understanding of business processes; foreign language capability; understanding of digital media, intranet, social media; understanding of website design and applications.   Proficiency in these areas can be demonstrated through formal undergraduate courses, work experience, professional courses or workshops.

Courses in Specialization    (36 credits)

Core Courses - 5 seminars   (15 credits)

Elective Courses - 6 seminars (18 credits)

Exit Requirement - Thesis or Capstone (3 credits)

Legal and Ethical Issues in Corporate Communication3 credits
Corporate Communication3 credits
Research Methods (Quantitative) in Corporate Communication3 credits
Qualitative Research Methods in Corporate Communication3 credits
 and 
Choose one of the following courses:  
Communication Strategy 3 credits 
Media Analysis for Corporate Communication 3 credits
International Business Communication 3 credits
   
Exit Requirement     (3 credits)  
MA Thesis in Corporate Communication 3 credits 
 or  
MA Capstone Project in Corporate Communication 3 credits 
   
Corporate Communication Elective Courses - 6 seminars    (18 credits)
Select six courses from the following:
Communication and Information Technology3 credits
Communication Strategy 3 credits 
Media Analysis for Corporate Communication3 credits 
Graphic Design for Media Professionals3 credits
Corporate Culture and Sustainability3 credits
Counseling the Corporation3 credits 
COM/PAF 9627Work-Life Communication3 credits 
Corporate Media Relations3 credits 
COM 9636Corporate Representation in Film, TV, Advertising, and New Media3 credits 
Multinational Corporate Communication and Culture3 credits
Theories of Persuasion3 credits
Crisis Communication3 credits
Investor Relations3 credits
Employee Communication3 credits
Corporate Advertising, Image, and Identity3 credits
International Business Communication3 credits
Video Production for Corporate Communication3 credits
Reputation Management3 credits 
COM 9659Business Issues for Corporate Communication3 credits
Selected Topics in Corporate Communication3 credits
COM 9661Selected Topics in Corporate Communication (1)1 credit 
COM 9662Selected Topics in Corporate Communication (2)2 credits 
COM 9663Selected Topics in Corporate Communication (1.5)1.5 credits 
Internship in Corporate Communication3 credits
Independent Study3 credits

 

 

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