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You're Charging the Wrong Price: Pricing Strategies for Small Businesses
Start Date: 3/15/2018Start Time: 6:00 PM
End Date: 3/15/2018End Time: 8:00 PM
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Event Description:

Presented by Glenn Emanuel, Lecturer

So how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It cost me X to make and I want a profit of Y so I charge this amount.” All of the methods above have something in common – they are all wrong. All are costing you money left on the table and all are costing you customers. Come to Professor Emanuel’s value-based pricing seminar and learn in one night how to correctly set prices for now and forever.


Contact Information:
Name: Baruch Small Business Development Center
Phone: 6463124790
Email: sbdc@baruch.cuny.edu
Schools/Departments:
  • Lawrence N. Field Center for Entrepreneurship

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