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Mitsui Lunchtime Forum: Giving Brands an Edge
Start Date: 11/15/2016Start Time: 12:30 PM
End Date: 11/15/2016End Time: 1:45 PM
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Event Description:
Mitsui USA Lunch-Time Forum No. CXXVI

Giving Brands an Edge

Allen Adamson
CEO of BrandSimple Consulting

Date: Tuesday, November 15th
Time: 12:30-1:45 PM
Location: Newman Vertical Campus, 14th Floor, Room14-250

Allen was most recently Chairman, North America, of Landor Associates, a global brand consulting and design firm, where he was responsible for operations and overseeing branding efforts. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he provided guidance for non-profit organizations including the 9/11 Memorial & Museum, the Central Park Conservancy, the Council on Foreign Relations, and Iraq and Afghanistan Veterans of America (IAVA).

Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business.

 *No Reservation Required.*
*Sandwiches & Drinks served.*

Contact Information:
Name: Ruthy Gascost
Phone: 646-312-2082
Email: ruthy.gascot@baruch.cuny.edu
mitsui
Schools/Departments:
  • Weissman Center for International Business

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