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Inside Amazon: The Untold Story of Interest Brawls and Sellers Regulations
Start Date: 11/19/2020Start Time: 12:30 PM
End Date: 11/19/2020End Time: 2:00 PM
Event Description:
About the Program: 

Amazon has revolutionized retail by making online shopping fast and convenient. In the past 25 years, the company has established itself as the dominant player, controlling a fundamental part of the world's digital infrastructure. But Amazon did more than just make it easier and faster to buy things; it altered the way sellers sell and the nature of commerce itself. Amazon imposes various rules and policies on its sellers, while enjoying an unprecedented data-driven understanding of the marketplace behind the scenes. In this event, we will dive into the conflicts between Amazon and its sellers, as well as among Amazon sellers themselves. Our experts will share stories from a seller's perspective and discuss practices, policies, and internal regulations that Amazon uses to manage those day-to-day battles.      



Moderated by Yafit Lev-Aretz, Assistant Professor of Law at Zicklin School of Business, Baruch College

Yael Cabilly

Yael Cabilly is the founder of Cabilly & Co. and one of the leading attorneys in the field of E-Commerce Law. With over 15 years of experience in Intellectual Property, Yael uses her unique IP background to solve problems on E-Commerce platforms, and protect her clients’ interests. Her firm represents thousands of sellers worldwide, and helps them with suspended listings/accounts, as well as trademark, copyright, and patent protection and enforcement.

She is also a co-founder of Fortunet, an investment banking firm that focuses on the sale of Amazon businesses. Yael holds a Master’s degree from Columbia University, and is licensed to practice law in New York.

Liran Hirschkorn

After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon. Liran started several ecommerce brands that have sold millions of dollars on Amazon since. Today Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital - an Amazon Focused Marketing Agency, and is an advisor to brands and an ecommerce focused fintech company helping brands with financing needs. He lives in Long Island, New York with his wife and daughter.


Tech Ethics at the Robert Zicklin Center for Corporate Integrity:

Professor Yafit Lev-Aretz is the Director of the Robert Zicklin Center’s Program on Tech EthicsTech Ethics examines the ethical dilemmas associated with the various technology applications, including in the context of Artificial Intelligence (AI) and Big Data. The tech ethics program is designed to increase awareness of such ethical dilemmas and foster a conversation on the positive and negative impacts of technology. The program also aims to equip future leaders with the insights and perspectives needed to make complex decisions about the use of technology in business and society.

Professor Lev-Aretz is a tech policy expert, researching the fascinating relationship between the law, technology, and society.  She has written about information privacy, the growing use of algorithmic decision-making, intrusive means of news dissemination, choice architecture in the age of big data, and the ethical challenges posed by machine learning and artificially intelligent systems. Additionally, her research highlights the legal treatment of beneficial uses of data, such as data philanthropy and the data for good movement, striving to strike a delicate balance between solid privacy protections and competing values.


12:30 pm – Program begins

2:00 pm – Program concludes


Complimentary pre-registration is required to attend this program. Please register online via Zoom.

Contact Information:
Name: Ruzdo Srdanovic
Phone: 646-312-3231
  • Robert Zicklin Center for Corporate Integrity

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