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Identifying Consumer Needs: Qualitative Research Techniques
Start Date: 5/12/2014Start Time: 6:00 PM
End Date: 5/12/2014End Time: 8:00 PM
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Event Description:
Presented by Lilia Ziamou, Associate Professor of Marketing

This seminar will review conventional and unconventional qualitative research techniques that will help you identify consumer needs. Specific case studies will be reviewed and discussed. During this seminar, each participant will be expected to apply the tools and techniques to the industry/company of his/her choice.
Pre-registration is required! To register for the event visit

Baruch College, SBDC
55 Lexington Avenue, Suite 2-140
New York, NY 10010

Contact Information:
Qual research
  • Lawrence N. Field Center for Entrepreneurship

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