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The Ethics of Influencers
Start Date: 5/5/2020Start Time: 3:00 PM
End Date: 5/5/2020End Time: 4:00 PM
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Event Description:

RESCHEDULED via ZOOM – The Ethics of Influencers

MAY 5 AT 3:00 PM - 4:00 PM EDT


About the Program: 

Using Influencers has become one of the hottest trends in marketing.  In 2018, 81% of marketers reported that using influencers as part of their marketing plan was an effective strategy. But there are all sorts of ethical issues associated with this trend that must be understood and carefully addressed.  For example, there is the issue of inauthentic partnerships and content, as influencers do not always use or even like the products they endorse on social media. Similarly, influencers do not always disclose if a certain recommendation is a sponsored endorsement or not (a 2018 survey of influencers done by Marketer demonstrated that less than half of the respondents labeled their endorsements with the FTC-mandated hashtags when they are specifically asked, and 7% never did so at all).  This Ethics of Influencers event will cover these, as well as other issues, and include a general discussion on the ethical implication of digital marketing technologies.


3:00 pm – Presentation


Complimentary pre-registration is required to attend this program. Register online to receive ZOOM invitation details:

Contact Information:
Name: Ruzdo Srdanovic
Phone: 646-312-3231
  • Robert Zicklin Center for Corporate Integrity

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