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Corporate Communication: Critical Business Asset
Start Date: 11/6/2014Start Time: 6:00 PM
End Date: 11/6/2014End Time: 8:00 PM
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Event Description:

This CCI Executive Briefing, co-sponsored by The Robert Zicklin Center for Corporate Integrity, introduces Michael B. Goodman and Peter B. Hirsch's new book, Corporate Communication: Critical Business Asset for Strategic Global Change. It examines the practice of corporate communication as a critical business asset in the life cycle of organizations.
 
FREE & OPEN TO THE PUBLIC with registration.

Michael B. Goodman, PhD, is Director of CCI – Corporate Communication International and the Master in Corporate Communication at Baruch College/CUNY.

Peter B. Hirsch is EVP and Director of Reputation Risk at Ogilvy Public Relations and a CCI Advisor.  

Moderator: Dick Martin, business author, former EVP at AT&T, and a CCI Advisor

Contact Information:
Name: Christina M. Genest
Phone: 646-312-3749
Email: christina.genest@baruch.cuny.edu
Goodman Hirsch Book Cover
Attachments For This Event:
    > Registration Form
Schools/Departments:
  • Robert Zicklin Center for Corporate Integrity

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