Assessment at Baruch
Methods for Collecting Assessment Data
• Survey: collecting standardized information through structured questionnaires to generate quantitative data. Surveys may be mailed, sent electronically, completed on-site or through face-to-face or telephone interviews. Sample surveys use probability sampling while informal surveys do not.
• Interviews: information collected by talking with and listening to people, either face-to-face or over the telephone. Interviews range on a continuum from tightly structured (as in a survey) to free-flowing, conversational interviews.
• Observation: collecting information through “seeing” and “listening.” Observations may be structured or unstructured.
• Document Analysis: use of content analysis and other techniques to analyze and summarize printed material and existing information.
• Case Study: in-depth examination of a particular case (program, group of participants, single individual, site/location). Case studies use multiple sources of information and methods to provide as complete a picture as possible.
• Group Assessment: use of the group process to collect assessment information such as nominal group technique, focus group, Delphi, brainstorming and community forums.
• Expert or Peer Review: examination by a review committee, panel of experts or peers.
• Portfolio Reviews: collection of materials, including samples of work that encompass the breadth and scope of the program/activity being evaluated.
• Testimonials: individual statements by people indicating personal responses and reactions.
• Tests: use of established standards to assess knowledge, skill or performance as in pen-and-pencil tests or skills tests.
• Photographs, Slides or Videos: use of photography to capture visual images.
• Diaries or Journals: recording of events over time revealing the personal perspective of the writer/recorder.
• Logs: recording of chronological entries, which are usually brief and factual.
Creative Expression: use of art forms to represent people’s ideas and feelings through stories, drama, dance, music and art.
Unobtrusive Measures: the gathering of information without the knowledge of the people in the setting such as the wear and tear on a “planted” mat in front of a display.
(Adapted from Evaluating Collaboratives by Ellen Taylor-Powell)