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[Undergraduate Programs in Journalism at Baruch College]
 

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Journalism Program

Business Journalism Major

The Business Journalism major at Baruch College is the only such undergraduate curriculum within City University and one of the few in the country. It offers Baruch undergraduates an opportunity to develop expertise in journalism, business, and policy. Requiring prerequisite courses in marketing, management, economics, statistics and computers, the interdisciplinary specialization crosses schools and departments to take full advantage of the College’s strong business and journalism offerings. Students take required courses that include Journalistic Writing, Business and Financial Writing, Marketing, Management and a Media Internship. Students also take a wide range of electives ranging from Investigative Reporting, to Politics and Policy in the Business Press, to Environmental Reporting. Students are invited to showcase their reporting, writing and editing skills through participation in Dollars & $ense, the national-award-winning Baruch College magazine.


Prerequisites (12 cr):

MKT 3000 (2000) Marketing Foundations

MGT 3120 (2120) Fundamentals of Management

Choose two:


STA 2000 Business Statistics 1

STA 2100 (1515) Statistics for Social Science

ECO 1002 Macro-Economics (may be applied to the base curriculum)
CIS 2200 Introduction to Information Systems and Technologies

IDC 1000 Computer Literacy (may be applied to the base curriculum)

CIS 2200 Introduction to Information Systems and Technologies

  

Required core courses (12 cr):

ENG 3050 Journalistic Writing

Choose one:
MKT (ADV) 3100 Advertising Fundamentals
MKT 3520 Promotional Strategy for Marketing Managers
MKT (MCR) 3600 Marketing Research
MKT (MCR) 3605 Consumer Behavior

Choose one:
MGT 3300 Management: A Behavioral Approach
MGT 3800 Management and Society

Choose one:
One business or liberal arts elective (2000 level or above+) to be selected upon consultation with the program advisor and with the advisor's approval. (Must be taken outside the department of specialization.)

 

Business Journalism Specialization Requirements (18 cr)


Required Courses (9 cr):

ENG 3200 Business and Financial Writing
ENG 5050-5051 Media Internship

Choose one:


ENG 3100 Copy Editing

ENG 3500 Advanced Reporting and Writing: Cyberspace, Databases and Other Sources

Electives (9 cr):

Choose three:
ENG 3060 Feature Article Writing
ENG 3065 Electronic Research Methods and Resources for Writers
ENG 3100 Copy Editing
ENG 3210 Television Journalism Basics 1
ENG 3220 Media Ethics and Law ENG 3300 Science Journalism
ENG 3400 Journalistic Reviewing and Criticism
ENG 3500 Advanced Reporting and Writing: Cyberspace, Databases and Other Sources
ENG 3600 Creative Journalism
ENG 3800 Environmental Reporting
ENG 3900 Topics in Journalism*
ENG 4200 Business Press Coverage of Politics and Policy
ENG 4730 Journalism and the Literary Imagination
ENG 4750 Investigative Reporting
ENG 5020 Research Seminar: Problems in Journalism
ENG 5050-5051 Media Internship

*Students may enroll in ENG 3900 (Topics in Journalism) more than once if the topic is different.