Courses

The MA in Corporate Communication is a 36-credit program that is designed to prepare both aspiring and practicing corporate communication professionals to plan, implement, and assess corporate communication strategies in business and industry.

Courses in Specialization (36)*

Required Courses (18 credits)

  • COM 9510 Legal and Ethical Issues in Corporate Communication
  • COM 9620 Corporate Communications
  • COM 9635 Research Methods in Corporate Communication
  • COM 9640 Qualitative Research in Corporate Communication

CHOOSE ONE OF THE FOLLOWING:

  • COM 9139 Communication Strategy
  • COM 9505 Media Analysis for Corporate Communication
  • COM 9656 International Business Communication

CHOOSE ONE OF THE FOLLOWING:

  • COM 9991 MA Thesis in Corporate Communication
    or
  • COM 9992 MA Capstone Project in Corporate Communication

On completion, both Thesis/Capstone MUST be filed with the Library:
Bursar Form (Must be filed on completion of thesis/capstone)

IRB Overview & Materials for Thesis/Capstone:
Learn more about the IRB process:
MEMO (CUNY-wide IRB review as of Sept 18, 2012)
CUNY Guidance (When is IRB review required?
)
IRB Overview (Application process, contacts & useful links)

ELECTIVES (18 Credits)

CHOOSE SIX (6)

  • COM 9108 Communication and Information Technology
  • COM 9501 Corporations and Media
  • COM 9515 Graphic Design for Media Professionals
  • COM 9625 Corporate Culture & Sustainability 
  • COM 9626 Counseling the Corporation
  • COM 9627 Work-Life Communication 
  • COM 9630 Corporate Media Relations
  • COM 9636 Corporate Representation in Film, TV, Advertising, and New Media  
  • COM 9650 Multinational Corporate Communication and Culture
  • COM 9651 Theories of Persuasion
  • COM 9652 Crisis Communication
  • COM 9653 Investor Relations
  • COM 9654 Employee Communication
  • COM 9655 Corporate Advertising, Image and Identity
  • COM 9657 Video Production for Corporate Communication
  • COM 9658 Reputation Management
  • COM 9659 Business Issues for Corporate Communicators
  • COM 9660 Selected Topics in Corporate Communication
  • COM 9661 Special Topics in Corporate Communication (1 credit)
  • COM 9662 Special Topics in Corporate Communication (2 credits)
  • COM 9663 Special Topics in Corporate Communication (1.5 credits)
  • COM 9800 Internship in Corporate Communication
  • COM 9900 Independent Study

*All courses are 3 credits, unless noted otherwise.

Click here for all course descriptions.

 

The City University of New York