The Department of Communication Studies
Phone: (646) 312-3797
Peter Hirsch is a strategic communications counselor with more than 25 years experience in corporate image, financial communications and crisis management. His clients have included a diverse group of global multinationals including AstraZeneca, Bank of Tokyo, FTSE, Fujitsu, GlaxoSmithKline, HP, Macquarie Bank, Penske, PricewaterhouseCoopers and Wyeth. He has also worked for trade associations such as the National Tooling & Machining Association and the Securities Industry Association.
Peter has a broad range of experience in crisis and issues management. He represented the Greek government during the TWA hostage-taking at Athens airport and counseled the government of the Commonwealth of Puerto Rico after the devastating DuPont Plaza Hotel fire which took the lives of 100 tourists. Other governments he has advised include the Philippines during debt renegotiations under President Aquino, Colombia and Cyprus. He is an expert in litigation public relations and has counseled many companies in product liability lawsuits and other crisis situations, including C.R. Bard, CBS-TV, GTE, Collagen Corporation, Sandoz Pharmaceuticals (now Novartis), G.D. Searle and U.S. Surgical. Peter advised E.F. Hutton during their “check-kiting” allegations and helped manage communications for Ernst & Young during the S&L settlement with the U.S. government.
Peter regularly consults with clients on web-related issues such as breaches of privacy, denial of service attacks and consumer boycotts. He has made presentations on managing corporate reputation online to The Conference Board, Best Practices in Public Relations and the Corporate Communications Institute where he serves as an advisory board member. He has also taught crisis communications as associate professor at Columbia, Fordham and NYU. He has published articles and been quoted on the subject of global public relations strategies in numerous trade and professional publications, including Corporate Communications International, Investors Business Daily, IR Magazine and PR Week.
Peter is a graduate of Magdalen College, Oxford, with honors in History and Modern Languages. He is fluent in German and French.