Logos, Letterhead/Envelopes, and Business Cards
The graphic standards help us build and maintain the brand identity of Baruch College by promoting clarity and consistency that unify and strengthen the College and its component parts.
As part of CUNY, Baruch College is also required to adhere to CUNY's visual standards. Go to www1.cuny.edu/portal_ur/content/logos/ for details and to download the CUNY logo.
- School logos
- Zicklin School of Business
- School of Public Affairs
- Weissman School of Arts and Sciences
- Continuing and Professional Studies
- Fonts
- Stationery
How to download graphic files:
- For PC- right click and select "Save Target As" or
- For MAC - hold control and click and select "Download Linked File"
Display Fonts - Baruch Roman (created exclusively for Baruch College) and Futura are the standard fonts to be used for display type (e.g., headlines, titles, and subtitles).
Text Fonts- Times Roman and Futura Book are the standard suggested fonts to be used for body text. They were selected for their compatibility with the standard display fonts. Times Roman is a good choice for letters and other correspondence.
Baruch College Letterhead and Business Cards
Requests for new or revised business cards, stationery, and envelopes must be made through the Purchasing Office. For information on ordering, please contact the Purchasing Office at extension 6150 or e-mail Purchasing_Dept@baruch.cuny.edu.
