Communications and Marketing (OCM)
Guide to Event Promotion
Basic Steps for Event Promotion at Baruch College, 1/22/07
The Baruch Marketing Network asked that I circulate a “how to” document on publicizing internal and external events. The first step would be securing the space for your event, which typically means contacting Cres Coutinho in Conference Services at 646-312-1442, http://www.baruch.cuny.edu/conferencecenter/index.htm
www.baruch.cuny.edu/visualstandards was created by Baruch’s Office of Communications and Marketing (OCM) to describe the College’s standards and OCM’s services. There’s an introductory message that describes the Office of Communications and Marketing’s services, including referrals to professional photographers, and gives guidelines for requesting in-house editing and design.
www.baruch.cuny.edu/calendar/ was created by BCTC and CUNY to organize a CUNY-wide on-line calendar. There’s a choice on the right called, “Submit an Event for Comprehensive Calendar.”
BCTC link to reserve AV equipment:
http://www.baruch.cuny.edu/bctc/media/request.htm – for reserving AV equipment (in addition to requesting equipment, this form allows you to request that your event be filmed for the College’s Digital Media Library).
Initiating Push E-Mails
If you would like to send an e-mail announcement to faculty and staff, please send the Office of Communications and Marketing (firstname.lastname@example.org) an e-mail making that request with the appropriate “who, what, where, why, and when” information. Pease emphasize what the prospective attendee will gain from your session (I’m suggesting that you truly market your event and emphasize why prospective attendees should dedicate time to it). Student Life (email@example.com) sends a weekly e-mail to both undergraduate and graduate students on Thursdays, so please e-mail Student Life directly if you are trying to reach students. Weekly announcements are sent out every Thursday afternoon. .
Requesting Promotion for Your Event on the Home Page of the College’s Website
Please send your request for the home page with its appropriate “who, what, where, why, and when” information to Communications and Marketing (firstname.lastname@example.org), including whether the event is restricted to the college community. Please include any digital images you have, because the better the digital image, the more likely that we could use your content on the home page.