Undergraduate Bulletin - Academic Programs and Courses

Department of Marketing and International Business

The Faculty

Chair: Kapil Bawa

Professors:

Kapil Bawa
Lauren Block
Charles Gengler
Stephen Gould
Myung-Soo Lee
J. David Lichtenthal
Steven Schnaars
Sankar Sen
Hirokazu Takada
Gloria Thomas
Yoshihiro Tsurumi

Associate Professors:

Eleanora Curlo
Nermin Eyuboglu
Andreas Grein
David Luna
Lilach Nachum
Barry Rosen
Sankar Sen
Clifford Wymbs
Paschalina Ziamou

Assistant Professors:

Chen-Ho Chao
Hyeong Min Kim
Thomas Kramer
Sangyoung Song
Ana Valenzuela

Lecturer:

William Heath

Field Description

Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and technologies to create exchanges that satisfy consumer and organizational objectives. Through its development and management of brand equity, it is fundamental to the successful functioning and profitability of any business, large or small. Students examine the overall marketing management process and, in addition, may elect to focus on one of the following areas: advertising and marketing communications or international marketing.

The Major

The Department of Marketing offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process. The scope and depth of course offerings permit students a choice of designing their own program from the list of marketing electives or taking designated courses from one of two different tracks (advertising and marketing communications, international marketing). For a marketing management major, students are required to have 24 credits (eight courses beyond MKT 3000). Twelve of the 24 credits are required for the core. The remaining 12 credits must be chosen from the list of electives available to all marketing management majors.

Students who wish to pursue a greater degree of depth and specialization in one area may choose one of the following tracks:

General Marketing
Advertising and Marketing Communication
International Marketing

To follow a track, you must fulfill the track requirements described below. Your transcript will indicate that you have a major in marketing management and, if you choose a track, that will also be indicated on your transcript. Please note that majors are not required to choose a track.

You can declare yourself as a marketing management major in your junior year. In your last semester, you will have the opportunity to declare a track based on the courses you have taken and for which you are registered.

Honors in Marketing: The Department of Marketing offers honors courses to eligible students who undertake individual projects or a thesis under the direct supervision of an honors advisor for a total of 6 elective credits.

Internship Programs: All tracks offer an internship/training program to qualified advanced students who meet department criteria.

Information on the Honors Program and on the internship programs can be obtained from the department office, located in Room 12-240 of the Newman Vertical Campus.

BBA in Marketing Management (General Marketing) Required in Major (24 Credits) Effective Spring 2007
Required Courses 12 credits
MKT 3400	International Business Principles	3 credits
MKT 3600	Marketing Research	3 credits
MKT 3605	Consumer Behavior	3 credits
MKT 5750	Marketing Strategy	3 credits
Elective Courses 12 credits
Four additional courses to be chosen from any offered by the department as follows:†
MKT 3520	Advertising and Marketing Communications	3 credits
MKT 4120	Media Planning	3 credits
MKT 4130	Copywriting	3 credits
MKT 4151	Direct Marketing I: Strategies and Tactics	3 credits
MKT 4152	Direct Marketing II: Database Marketing and Managing the Creative Process	3 credits
MKT 4410	International Trade Operations	3 credits
MKT 4420	International Marketing Research and Management	3 credits
MKT 4460	International Logistics	3 credits
MKT 4511	Channels of Distribution	3 credits
MKT 4530	Selected Problems in Marketing**	3 credits
MKT 4555	Internet Marketing	3 credits
MKT 4700	Business Marketing Management	3 credits
MKT 4900	Managing Customer Relationships	3 credits
MKT 4910	Selling and Sales Management	3 credits
MKT 4911	Communications Skills for Selling and Marketing	3 credits
MKT 4912	Retailing I: Retail Marketing	3 credits
MKT 4913	Retailing II: Retailing Management and Merchandising	3 credits
MKT 5000	Independent Study	3 credits
MKT 5550	Product Planning	3 credits
BUS 3000	Technology, Innovation, and the Digital Enterprise*	3 credits
ECO 3250	International Economics*	3 credits
LAW 3106	Law and Entrepreneurship*	3 credits
LAW 3111	Law and International Business*	3 credits
LAW 3118	Law of Unfair Competition, Intellectual Property*	3 credits
LAW 3220	Law and the Entertainment Business*	3 credits
MGT 4880	Management of Multinational Corporations*	3 credits
†MKT 5100 (Internship) may be taken as an additional course as free elective, but it cannot be taken to satisfy the requirement for the major. *May be taken more than once if a different topic is dealt with. Topics are announced in Schedule of Classes. Students may take up to two non-marketing courses as part of their major back to top
BBA in Marketing Management (Advertising and Marketing Communication) Required in Major (24 Credits) Effective Spring 2007
Required Courses 15 credits
MKT 3520	Advertising and Marketing Communications	3 credits
MKT 3600	Marketing Research	3 credits
MKT 3605	Consumer Behavior	3 credits
MKT 5150	Advertising Campaigns I: Ad Competition	3 credits
MKT 5750	Marketing Strategy	3 credits
Elective Courses 9 credits Students will choose any three courses from the following:
MKT 4120	Media Planning	3 credits
MKT 4130	Copywriting	3 credits
MKT 4555	Electronic Marketing Media and Channels	3 credits
MKT 5151	Advertising Campaigns II: Ad Competition	3 credits
COM 3070	Persuasion	3 credits
It is recommended that majors take one or more of the following courses:
ART 2050	Basic Graphic Communication: Design and Advertising Layout	3 credits
ART 3050	Intermediate Graphic Communication: Layout and Pub Design	3 credits
back to top BBA in Marketing Management (International Marketing) Required in Major (24 Credits) Effective Spring 2007
Required Courses 18 credits
MKT 3400	International Business Principles	3 credits
MKT 3600	Marketing Research	3 credits
MKT 3605	Consumer Behavior	3 credits
MKT 4410	International Trade Operations	3 credits
MKT 4420	International Marketing Research and Management	3 credits
MKT 5750	Marketing Strategy	3 credits
Elective Courses 6 credits Students will choose any two courses from the following:
MKT 4460	International Logistics	3 credits
ECO 3250	International Economics and Finance	3 credits
FIN 4910	International Financial Markets	3 credits
LAW 3111	Law and International Business	3 credits
COM 3069	Intercultural Communication	3 credits
COM 3076	International Communication	3 credits
MGT 4880	Management of Multinational Corporations	3 credits
back to top The Minors Choose between a minor in Marketing or International Business. Each minor consists of 9 credits. Marketing Choose any three courses (9 credits) from the courses offered by the Department of Marketing, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one’s business, one’s product, or one’s service. Accordingly, course selection should be based on an assessment of which courses will best further one’s career goals. Keep in mind that most courses have pre- or corequisites. International Business ††
MKT 3400	International Business Principles	3 credits
Plus two of the following, keeping in mind that most of these courses have pre- or corequisites:
ECO 3250	International Economics and Finance	3 credits
MGT 4880	Management of Multinational Corporations	3 credits
MKT 4410	International Trade Operations	3 credits
MKT 4420	International Marketing Research and Management	3 credits
MKT 4460	International Logistics	3 credits
LAW 3111	Law and International Business	3 credits
††Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major.

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