Undergraduate and Graduate Bulletins

Department of Communication Studies

Field Description

Students examine the theory and practice of communication in a variety of contexts, including business and nonprofit organizations, small groups, the mass media, and video- and computer-based media. Under the auspices of the department, students acquire the knowledge base and analytical skills necessary to become effective communicators within an increasingly intercultural business and public environment. Courses are intended to serve the general student population as well as those students who have selected the corporate communication specialization of the business communication major.

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The Major

Business Communication Major with a Specialization in Corporate Communication

The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.

The corporate communication specialization prepares students for careers as communication specialists in business, industry, government, and nonprofit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication. Interested students should contact the Department of Communication Studies at 646-312-3720.

The major also offers specializations in graphic communication (see the Department of Fine and Performing Arts listing) and business writing (see the Department of Journalism and the Writing Professions listing).

Program Prerequisites                   12 credits
CIS 2200 Introduction to Information Systems and Technologies 3 credits
MGT 3120 Fundamentals of Management 3 credits
MKT 3000 Marketing Foundations 3 credits
STA 2000 Business Statistics I 3 credits
or        
STA 2100 Statistics for Social Science 3 credits
or        
ECO 1001 Micro-Economics
(may be applied to the base curriculum)
3 credits
or        
ECO 1002 Macro-Economics
(may be applied to the base curriculum)
3 credits
or        
ECO 1110 Current Economic Problems
3 credits

Major/Specialization:                30 credits

Interdisciplinary Core                   12 credits

Business Communication
COM 3150 Business Communication


3 credits
Marketing/Advertising
Choose one course:
MKT 3520 Advertising and Marketing Communications 3 credits
MKT 3600 Marketing Research 3 credits
MKT 3605 Consumer Behavior

3 credits
Management
Choose one course:
MGT 3300 Management: A Behavioral Approach 3 credits
MGT 3800 Management and Society 3 credits
 
Business or Arts and Sciences Elective

One business or arts and sciences elective (at the 2000 level or above) to be selected upon consultation with the program advisor and with the advisor's approval.

Specialization Requirements                   18 credits

Required Courses                   9 credits
COM 3068 Managerial Communication Within Organizations 3 credits
COM 3102 Communication for Executives 3 credits
COM 5010 Internship in Business and Public Communication

3 credits
Electives                   9 credits
COM 3020 Communication and Advocacy in Business and Public Affairs 3 credits
COM 3045 Communication Law and Free Speech 3 credits
COM 3058 The Ethics of Image Making: Film, Television, and Digital Media
3 credits
COM 3059 Video Communication and Production 3 credits
COM 3060 Media Analysis and Criticism 3 credits
COM 3062 Studies in Electronic Media 3 credits
COM 3067 American Television Programming 3 credits
COM 3069 Intercultural Communication 3 credits
COM 3070 Persuasion 3 credits
COM 3071 Argumentation and Debate 3 credits
COM 3075 Interpersonal and Group Communication 3 credits
COM 3076 International Communication 3 credits
COM 3077 Interpersonal Communication 3 credits
COM 3078 Group Communication 3 credits
COM 3800 Principles of Public Relations 3 credits
COM 4000 Corporate Communication 3 credits
COM 4005 Public Relations Writing 3 credits
COM 4010 Public Relations Campaigns 3 credits
COM 4059 Advanced Video Communication and Production 3 credits
COM 4101-4110 Selected Topics variable
COM 4900 Topics in Communication Studies 3 credits

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The Minor

A minor in the Department of Communication Studies provides students with a concentration in an area of study of acknowledged importance to every career path. The minor consists of two courses at the 3000 level or above and the communication studies capstone course, COM 4900 . While students may elect any two courses listed below, possible areas of concentration include the following: corporate communication, media studies, interpersonal and intercultural communication, and public communication.

Choose any two courses from those listed:

COM 3045 Communication Law and Free Speech 3 credits
COM 3058 The Ethics of Image Making: Film, Television, and Digital Media
3 credits
COM 3059 Video Communication and Production 3 credits
COM 3060 Media Analysis and Criticism 3 credits
COM 3061 Speech Composition and Delivery 3 credits
COM 3062 Studies in Electronic Media 3 credits
COM 3067 American Television Programming 3 credits
COM 3068 Managerial Communication Within Organizations 3 credits
COM 3069 Intercultural Communication 3 credits
COM 3070 Persuasion 3 credits
COM 3071 Argumentation and Debate 3 credits
COM 3075 Interpersonal and Group Communication 3 credits
COM 3076 International Communication 3 credits
COM 3077 Interpersonal Communication 3 credits
COM 3078 Group Communication 3 credits
COM 3102 Communication for Executives 3 credits
COM 3150 Business Communication
3 credits
COM 3800 Principles of Public Relations 3 credits
COM 4000 Corporate Communication 3 credits
COM 4005 Public Relations Writing 3 credits
COM 4010 Public Relations Campaigns 3 credits
COM 4059 Advanced Video Communication and Production 3 credits
COM 4063 Advanced Speech Writing 3 credits
COM 4101-4110 Selected Topics variable

Complete the minor with the communication studies capstone course:
COM 4900 Topics in Communication Studies 3 credits

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