Baruch Collge

Undergraduate Bulletin - Academic Programs and Courses

Department of Communication Studies

The Faculty

Chair:  Jana O'Keefe Bazzoni

    Professor:
  • Jana O’Keefe Bazzoni
  • William Boddy
  • Michael B. Goodman
  • Robert J. Myers
    Associate Professors:
  • Eric Gander
  • Elizabeth Gareis
  • Alison Griffiths
  • Ruth Rosenthal
  • Richard Wilkins
    Assistant Professors:
  • Brian Householder
  • Rebecca Merkin
  • Caryn E. Medved
    Lecturers:
  • Susan Goldstein
  • Roberta Shogan

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Field Description

Students examine the theory and practice of communication in a variety of contexts, including business and nonprofit organizations, small groups, the mass media, and video- and computer-based media. Under the auspices of the department, students acquire the knowledge base and analytical skills necessary to become effective communicators within an increasingly intercultural business and public environment. Courses are intended to serve the general student population as well as those students who have selected the corporate communication specialization of the business communication major.

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The Major

Business Communication Major with a Specialization in Corporate Communication

The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.
The corporate communication specialization prepares students for careers as communication specialists in business, industry, government, and nonprofit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication. Interested students should contact the Department of Communication Studies at 646-312-3720.

The major also offers specializations in graphic communication (see the Department of Fine and Performing Arts listing) and business journalism (see the Department of English listing).

Program Prerequisites                   12 credits
MGT 3120 Fundamentals of Management 3 credits
MGT 3000 Marketing Foundations 3 credits
STA 2000 Business Statistics I 3 credits
or        
STA 2100 Statistics for Social Science 3 credits
or        
ECO 1002 Macro-Economics
(may be applied to the base curriculum)		 3 credits
CIS 2200 Introduction to Information Systems and Technologies 3 credits
or        
IDC 1000 Computer Literacy
(may be applied to the base curriculum)

 3 credits
Major/Specialization:*                30 credits
Interdisciplinary Core                   12 credits
Business Communication
ENG 3150 Business Communication
(for corporate communication and graphic communication students only)

 3 credits
or        
COM 3150 Business Communication
(for corporate communication and graphic communication students only)

 3 credits
Marketing/Advertising
Choose one course:
MKT 3520 Advertising and Marketing Communications 3 credits
MKT 3600 Marketing Research 3 credits
MKT 3605 Consumer Behavior

 3 credits
Management
Choose one course:
MGT 3300 Management: A Behavioral Approach 3 credits
MGT 3800 Management and Society 3 credits
*Business communication majors are required to fulfill their requirement of 12 additional arts and sciences credits at the 3000 level or complete a specific arts and sciences minor.
Business or Arts and Sciences Elective
One business or arts and sciences elective (at the 2000 level or above) to be selected upon consultation with the program advisor and with the advisor's approval.
Specialization Requirements                   18 credits
Required Courses                   9 credits
COM 3068 Managerial Communication Within Organizations 3 credits
COM 3102 Communication for Executives 3 credits
COM 5010 Internship in Business and Public Communication

 3 credits
Electives                   9 credits
COM 3020 Communication and Advocacy in Business and Public Affairs 3 credits
COM 3059 Video Communication 3 credits
COM 3060 Media Analysis and Criticism 3 credits
COM 3062 Broadcast and Cable Communication 3 credits
COM 3067 American Television Programming 3 credits
COM 3069 Intercultural Communication 3 credits
COM 3070 Persuasion 3 credits
COM 3071 Argumentation and Debate 3 credits
COM 3075 Interpersonal and Group Communication 3 credits
COM 3076 International Communication 3 credits
COM 4059 Advanced Video Communication and Production 3 credits
COM 4101 Selected Topics 3 credits

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The Minor

A minor in the Department of Communication Studies provides students with a concentration in an area of study of acknowledged importance to every career path. The minor consists of two courses at the 3000 level or above and the communication studies capstone course, AMS 4900 . While students may elect any two courses listed below, possible areas of concentration include the following: corporate communication, media studies, interpersonal and intercultural communication, and public communication.

Choose any two courses from those listed:

COM 3059 Video Communication and Production 3 credits
COM 3060 Media Analysis and Criticism 3 credits
COM 3061 Speech Composition and Delivery 3 credits
COM 3062 Broadcast and Cable Communication 3 credits
COM 3067 American Television Programming 3 credits
COM 3068 Managerial Communication 3 credits
COM 3069 Intercultural Communication 3 credits
COM 3070 Persuasion 3 credits
COM 3071 Argumentation and Debate 3 credits
COM 3075 Interpersonal and Group Communication 3 credits
COM 3076 International Communication 3 credits
COM 3102 Communication for Executives 3 credits
COM 4059 Advanced Video Communication and Production 3 credits
COM 4101-4110 Selected Topics 3 credits

Complete the minor with the communication studies capstone course:
COM 4900 Capstone: Topics in Communication Studies 3 credits

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The program information above is from the Undergraduate Bulletin 2004 - 2006
View the entire Bulletin or previous Bulletins