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Reputation
Management

Toolkit


Communications and Marketing (OCMPA)

Marketing & Promotional Tools



Marketing Across Baruch College

The Office of Communications, Marketing & Public Affairs (OCMPA) ensures that all creative concepts and messaging are accurate, ethical, proprietary, and adhere to the highest standards of evidence-based marketing. 

Integrated Content Campaigns

To amplify news stories about Baruch College, OCMPA builds integrated content campaigns (ICC) that schools and units can access and share across their communications channels. Learn more about our ICC packages.

Marketing Requests

OCMPA plans, develops, and executes print and digital marketing strategies and related collateral for Baruch College. Project timelines, from brainstorming to completion, vary depending on the scope and sophistication.

To initiate a project, please send an email to the contacts listed below and include:

  • Project title
  • Type of collateral (brochure, digital ad, etc.)
  • Purpose and audience
  • Deadline
  • Draft content (if available)
  • Description of photographs or imagery needed
  • Budget (if available)

Contacts

 

 

Logos and Visual Identity Guidelines

The Baruch College and affiliated logos represent the College's visual identity system and are key elements of the institution's brand. Before using the logo, please review our visual identity guidelines and initiate a marketing request for any unit-specific logo lockups you may need.

Brand Assets

The following resources are provided for your business communications and presentation needs. Please initiate a marketing request for any special needs.

At-a-Glance Backgrounders

Boilerplates

Please use the following approved boilerplates for event materials, programs, requests from external organizations, and other marketing or promotional needs.

About Baruch College
Baruch College provides students with the skills, knowledge, and perspectives to pursue their aspirations in today's global environment. Part of The City University of New York (CUNY), Baruch is also listed among the nation’s top public colleges for academic excellence, affordability, student success, and value. Its three schools educate more than 18,000 students who represent one of the most diverse college campuses in the country. Strong career and support services drive Baruch’s national recognition as an engine for social and economic mobility. Through executive education, continuing studies, international partnerships, public events, and arts programming, Baruch stands out as an intellectual and cultural resource for New York City and the world. baruch.cuny.edu

Austin W. Marxe School of Public and International Affairs
The Austin W. Marxe School of Public and International Affairs offers undergraduate and graduate degree programs in public policy and administration and recently launched a Master of International Affairs degree program. Drawing upon one of the largest public affairs faculty in the nation, the school empowers the next generation of public and nonprofit leaders. In 2016, the school received a $30 million gift from Austin W. Marxe (Class of ’65), the largest single gift in the history of Baruch College. With this gift, the School is able to increase student and faculty support in several areas, and is expanding programming that convenes thought leaders for critical discussions on the today’s vital issues. baruch.cuny.edu/mspia

Weissman School of Arts and Sciences
The Weissman School of Arts and Sciences offers the atmosphere of a small liberal arts college and the resources of a major public university. With a nationally recognized faculty over 200 full-time members strong, the school provides personalized, supportive attention to its 2,600 undergraduate majors and more than 350 graduate students in five master’s programs, which combine academic excellence with practical experience. The school also delivers essential common core courses required of all of Baruch undergraduates to ensure they enter the workplace and the world with excellent communication, quantitative, and critical-thinking skills, along with civic, ethical, cross-cultural, and aesthetic awareness. baruch.cuny.edu/wsas

Zicklin School of Business
The Zicklin School of Business is a recognized leader in providing undergraduate, graduate, and executive education for the 21st century. It offers part- and full-time business degree programs taught by faculty who are thought leaders and practitioners in their fields. An AACSB-accredited business school, Zicklin offers an accelerated MBA program and has a range of cutting-edge dual-degree programs with top universities around the world. zicklin.baruch.cuny.edu