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Reputation ManagementToolkit


Communications and Marketing (OCMPA)



This Marketing & Communications Toolkit is a central resource for Baruch College, offering a wide range of services in the areas outlined below.

communications and marketings

Marketing and Communications

  • Brand Strategy and Development
  • Recruitment Marketing
  • Event and Program Collateral
  • Internal Communications
  • Editorial Development and Management
digital marketing

Digital and
Multimedia Services

  • Video Production
  • Graphics and Graphic Animation
  • Website Development
  • Photography
  • Digital Asset Management
public relations

Public Relations
and Promotions

  • Content Marketing
  • Media Outreach and Inquiries
  • Social Media Strategy and Execution
  • Press Releases and Media Statements
  • Crisis Management
  • Coaching for Media Interviews
government relations

Government/Community Relations and Economic Development

  • Lobbying at City, State, and Federal Levels
  • Policy Management
  • Business Development
  • Community Development