FACULTY DIRECTORY
Micheline Blum
Distinguished Lecturer
Mailing Address:
Baruch College/CUNY
School of Public Affairs
One Bernard Baruch Way, Box D-0901
New York, NY 10010
Office Location: 135 East 22nd Street, Room 811
Phone: 646 660-6795
Fax: 646 660-6770
Email: Micheline.Blum@baruch.cuny.edu
Biography
Micheline Blum is Distinguished Lecturer and Director of Baruch College Survey Research (BCSR), overseeing all BCSR surveys for the School of Public Affairs. Ms. Blum is also the 2012-2013 President of the New York Chapter of the American Association for Public Opinion Research (NYAAPOR).
As an expert in election polling, Ms. Blum has appeared frequently on TV, including as a regular panelist for WPIX News Close-Up on Sunday mornings. She was the NY1 pollster for 13 years and has moderated and presented at many public forums and professional conferences. As President of Blum & Weprin, her many clients included NY1, Daily News, Dallas Morning News, Newsday, NBC News, New York Times Magazine, Star-Ledger, New York Yankees, Public Agenda, Yale University and the National and NY Urban Leagues. Before founding her own firm, Ms. Blum was Manager of Polling & Election Operations at NBC News.
Under Ms. Blum’s direction, BCSR conducts telephone, online, and mixed-mode surveys on a wide range of public interest and public policy topics. In 2011-2012, BCSR conducted five public health surveys for the NYC Department of Health and Mental Hygiene (DOHMH), including a survey of 2500 New Yorkers on HIV and risk behavior. This HIV research is affecting health policy and has led to papers and posters presented at AAPOR (2012 and 2013), the International AIDS Society (July 2012), and the American Public Health Association (October 2012) conferences. BCSR’s other clients have included the NYC Housing Authority, the Institute for Children, Poverty and Homelessness, Sustainable CUNY (under a NYSERDA grant), Xchange Telecom (under an FCC grant), United Jewish Appeal, National Urban Fellows, Hunter College School of Public Health, Human Services Council, NY1 News, and New Yorkers for Parks.
Ms. Blum teaches Research and Analysis II in the M.P.A. program and recently developed an undergraduate minor in Survey Research, for which she teaches: Principles of Survey Research, Public Opinion and Public Policy, and a Survey Research Practicum. Ms. Blum has also taught NYAAPOR’s “Meet the Masters” question writing workshop for survey researchers, published invited “Ask the Experts” analysis in AAPOR’s online publication,Survey Practice,served on AAPOR’s Executive Council, serves on the Roper Center Award Committee, and is an elected member of the Market Research Council. She is also a member of the CUNY IRB. Her M.A. and certification toward a Ph.D. in Psychological Measurement, Evaluation and Statistics are from Teachers College, Columbia University.