Faculty Bio

Micheline Blum

Distinguished Lecturer
  • Mailing Address
  • Baruch College/CUNY
  • School of Public Affairs
  • One Bernard Baruch Way, Box D-0901
  • New York NY, 10010

Biography

Micheline Blum is Distinguished Lecturer and Director of Baruch College Survey Research (BCSR), overseeingall BCSR surveys for the School of Public Affairs. Ms. Blum was also the2012-2013 President of the NY Chapter of the American Association for Public Opinion Research (NYAAPOR).

As an expert in election polling, Ms.Blum has appeared frequently on TV, including as a regular panelist for WPIX News Close-Up. She was the NY1 pollster for 13 years and has moderated and presented at many public forums and professional conferences. As President of Blum & Weprin, her clients included NY1, NBC News, The Daily News, Dallas Morning News, Newsday, New York Times Magazine, Star-Ledger, NY Yankees, Public Agenda, Yale University and the National and NYUrban Leagues. Before founding her own firm, Ms. Blum was Manager of Polling & Election Operations at NBC News.

Under Ms. Blum’s direction, BCSR conducts telephone, online, and mixed-mode surveys on a wide range ofpublic interest and public policy topics. BCSR’s many recent studies for the NYCDepartment of Health and Mental Hygiene include asurveyof 2500 New Yorkers on HIV and risk behavior which is affecting NYC health policy and hasled to papers and posters presented at AAPOR, the University of Ghent, the International AIDS Society, and the American Public Health Association conferences. Another recent health study led to a paper being published in the Journal of Urban Health. BCSR’s other recent clients include the NYCHA, ICPH, H+K Strategies, an anti-tobacco coalition of 6 NY counties, Sustainable CUNY (NYSERDA grant), XchangeTelecom (FCC grant), UJA, and the Hunter College School of Public Health.

Ms. Blum teaches Research and AnalysisII in the M.P.A. program and developed an undergraduate minor in Survey Research, for which she teaches Principles of Survey Research, Public Opinion and Public Policy, and the Survey Research Capstone class. Ms. Blum is a member of AAPOR's Standards Committee, has served on AAPOR’s Executive Council and the Roper Center Award Committee, and is one of 80 elected lifetime members of the Market Research Council. Ms. Blum is also a member of the CUNYIRB. Her M.A. and certification toward a Ph.D. in Psychological Measurement, Evaluation and Statistics are from Teachers College, Columbia University.