UNDERGRADUATE STUDIES

Survey Research Minor

Baruch College students may select an interdisciplinary concentration as a part of the general education core for degrees in business, public affairs, and the liberal arts and sciences. The survey research minor is focused on how to formulate, implement, and analyze surveys. Skills are developed in designing questionnaires for in-person, mail, telephone, and online surveys. Students become familiar with presenting research data to diverse audiences. The coursework examines the methods to understand public opinion in a democracy and to assess the performance of elected officials. There is also an analysis of how surveys are used to market products and understand employee performance in small businesses and large corporations. The subject matter is relevant for careers in education, finance, management, marketing, psychology, and public affairs. The minor offers students the unique opportunity to work with the faculty and staff of Baruch College’s Survey Research Center. It requires the completion of 3 courses for 9 credits.

Introductory Course		Credits
PAF 3105 -	Principles of Survey Research	3

Elective Course (select one of the following)		Credits
PAF 3015 -	Qualitative Studies of Communities	3
PAF 3106 -	Public Opinion Polling	3
PAF 3401 -	Quantitative Methods for Policy and Practice	3
POL 3310 -	Public Opinion	3
PSY 3056 -	Social Psychology	3
MKT 3600 -	Marketing Research	3
SOC 4110 -	Research Methods in Sociology & Anthropology	3
SOC 4111 -	Social Statistics	3

Ending Capstone Course		Credits
PAF 4402 -	Survey Research Practicum	3
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