BARUCH COLLEGE - SCHOOL OF PUBLIC AFFAIRS BARUCH COLLEGE SCHOOL OF PUBLIC AFFAIRS

Academics

Executive Certificate Programs

The Office of Executive Programs designs and delivers tailored certification programs in public affairs for individual administrators or organizations in the government, nonprofit, and health care sectors.

Enroll in Our Individual Certification Programs

Open enrollment is now live for the following programs:

  • Institutional Research for Higher Education (scroll down to Curriculum for more details). An 8-session evening certification for current or future administrators seeking to further their knowledge of higher education.
  • Not-for Profit Financial Management and Reporting (scroll down to Curriculum for more details). A 10-session certification that provides in-depth training on financial management and reporting requirements.
  • Individual Fundraising (scroll down to Curriculum for more details). A 10-session training program focused on solicitation planning and implementation techniques.

To enroll, please go to Baruch College’s Continuing and Professional Studies website.

Expansive, Accessible, and Deeply Talented Faculty

The Office draws expertise from more than 50 faculty members who have terminal degrees, senior electives, or appointive experience in specialties such as urban policy, public finance, NGO management, fundraising, leadership, public speaking, advocacy, outcome evaluation, and municipal management.

Tailored and Flexible Instruction

The Office delivers Executive Programs in 1-week, 2-week and longer increments in New York and in various academic offices around the globe. Programs can also be held in multiple cities (e.g., Istanbul, Brussels, Mexico, New York, Washington, etc.) with 3-day (or longer) segments in each location.

Longer engagements are also possible for programs requiring multiple competencies such as strategic planning, budgeting, communication, and legislative relations.

Certificate programs have been designed for organizations such as Partnership for After-School Education (PASE), United Neighborhood Houses, and the Hispanic Federation Program, among others.

Coursework examples include:

  • Fundraising
  • Taxation
  • Local fiscal policy
  • Intergovernmental relations
  • Media relations
  • Business and economic development
  • Cultural policy
  • Performance evaluation
  • Sustainable development
  • Working with NGOs
  • Communication
  • Public Speaking
  • Advocacy

Curriculum

Higher Education in Institutional Research

The certificate program in Institutional Research provides students with broad understandings on the field of institutional research.  By completing the program, students will learn the basic knowledge on what institutional research is, how to identify policy issues concerning higher education, and how to address the issues by applying qualitative and quantitative research methods.  Throughout the program, students will learn about the critical role of institutional researchers play in promoting evidence-based decision making by higher education administrators, securing effective operation of colleges/universities, and complying with reporting requirements by governmental and non-governmental agencies.

Duration

Eight days (Thursday evenings from 6 p.m. to 9 p.m.)

Session One (September 4): An Overview of Higher Education Policy and Research in the United States

Faculty: Jeff Apfel

The session aims to frame the rest of the program by grounding students in higher education historical trends and current policy issues. We explore historical and current conceptions of who should go to college, what they should learn, and what counts as success.

Session Two (September 11): Institutional Research

Faculty: Giljae Lee

An introduction to the practice of Institutional Research: This session focuses on the practical application of Institutional Research and the role that it plays in support of institutional planning, policy formation and decision making in institutions of higher education. We broadly cover topics such as the history of institutional research in higher education, enrollment management, areas of planning and support, tools and techniques, the emerging field of institutional effectiveness, dashboards and benchmarking, predictive analytics, data warehousing, data mining, and several case studies demonstrating the analytics conducted by institutional research. The session gives higher education administrators and individuals seeking a career in institutional research a broad overview of the field of institutional research.

Session Three (September 18): Assessment and Evaluation

Faculty: Mosen Auryan

Regional accreditation agencies are continuously increasing their demand for higher education academic and non-academic programs to articulate and evaluate student learning outcomes. Many professionals in higher education, however, find it difficult to translate their contributions into concrete evidence of authentic evaluation. As a result, poorly designed student surveys with very low response rates remain the most prevalent form in evaluation in many colleges and universities. This presentation attempts to address three important questions about evaluation:

  • Why higher education professionals have difficulty implementing authentic evaluation mechanisms?
  • What kind of paradigm offers the pathway to efficient and effective frameworks to serve students?
  • What mechanisms (in addition to surveys) are there to address efficiency-effectiveness questions?

Following a brief introduction, we discuss and compare two interpretations of student learning outcomes applicable to higher education organizations, restrictive vs. broad definition. While the former interpretation limits one’s ability to conduct authentic evaluation, the latter opens up many possibilities to ask meaningful evaluation questions. Relying on the broader interpretation of students learning outcomes, the class is introduced to a segmentation paradigm for categorizing students based on their needs and motivations. Specific strategies will be introduced for developing meaningful evaluation questions within each category.

Session Four (September 25): Higher Education Finance

Faculty: Colin Chellman

The primary objective of the finance session is to teach you how to use financial information to make decisions in higher education institutions. We review the basics of budgeting and reporting, including depreciation, capital vs. operating budgets, and fund accounting.

This session looks at finance as a process. The process begins with the development of a plan for the future. The plan is then implemented. Actions are taken to control operations to keep to the plan. Results of operations are then reported, and those results are analyzed. The first half of the session focuses on developing, implementing, and controlling the plan, the development of operating budgets, tools for short-term decision-making, and tools for capital budgeting decisions. The material in the first half of the session is often referred to as managerial accounting. The second half of the session focuses on summarizing and reporting the organization’s financial position and the results of its operations. There is heavy emphasis on how the information in financial statements can be used by managers. This half of the course covers material often referred to as financial accounting.

Session Five (October 2): Accreditation and Compliance

Faculty: Cheryl Littman

The Middle States Commission on Higher Education (MSCHE) accredits more than 500 institutions, from community and junior colleges to senior colleges with doctoral programs. The organization accredits degree-granting colleges in the tri-states-area, and it is a voluntary, non-governmental, membership association that defines, maintains and promotes education. After a brief introduction, we will review and discuss: 1)The history and mission of the MSCHE; 2) The evaluation process of accreditation self-study and peer review; 3)The standards of evaluation with strong emphasis on standards 7 and 14, Institutional Assessment and Assessment of Student Learning, respectively.

Session Six (October 9): Using a Logic Model for Research and Assessment

Faculty: Mosen Auryan

An introduction to the Logic Models: This session examines the practical application of educational research tailored to your research needs. A useful starting point for conducting educational research of your programs or departmental components is the Logic Model. Before you begin to conduct research it is important to have a clear description of your program or departmental activities and an explicit understanding of expected outcomes that emerge from those activities. A Logic Model is a diagram which maps the major components of your work, how these components are linked, and the expected products or outcomes that materialize from your efforts. Furthermore, this visual representation of your work makes it much easier to formulate questions and hypotheses in your research efforts. Upon completion of this session, you can construct your own logical model, and use it to conduct research on an aspect of your work.

Session Seven (October 16): Research Methodology

Faculty:  Giljae Lee

In this session, participants are introduced to research methods that are most frequently used by institutional researchers.  Before the introduction of research methods, typical higher education data system (student, finance, and human resources), and data collecting methods are overviewed. Specific policy issues are presented and addressed by applying relevant research methods such as cluster analysis, multiple regression, factor analysis, and multivariate analysis. The session doesn’t presuppose prior background in statistics and serves and a bridge to developing further efforts in learning advanced research methods.

Session Eight (October 23): Managing Change in Higher Education

Faculty: David Crook

Institutions of higher education must continually change to meet internal and external challenges.  Among the many forces for change are political, regulatory and fiscal pressures, trends in student demographics and academic preparation, technological innovation, changes in the labor market, press coverage, and competition from other institutions of higher education and from worldwide platforms of education.  These forces require administrative and academic leaders to manage change on campus.   This session covers the forces for change, successful leadership strategies for reshaping the institution, and the implications for institutional researchers, who must provide information crucial to effective decision support.     

 

Not-For-Profit Financial Management and Reporting

The certificate program in Not-For-Profit Financial Management and Reporting provides rigorous and in-depth training in financial management concepts and principles, as well as the reporting requirements for individuals who work in or with not-for-profit (NFP) organizations. The program covers a wide range of accounting, financial and regulatory concepts specific to the operations of NFP organizations. 

By completing this program, students will learn unique characteristics of NFP organizations, accounting system and control environment, detailed understanding of NFP financial statements, proper and effective budgeting techniques, grant reporting, unrelated business income, handling a federal, state, compliance or financial audit, board fiduciary responsibilities and the new 2013 Revitalization Act.

Faculty: Laurence Scot. Textbook: Simplified Guide to Not-for-profit Accounting, Formation, and Reporting, by Laurence Scot. ISBN-10: 0470575441

Ten days (Wednesday evenings from 6 p.m. to 8 p.m.)

Session 1 (October 1): Introduction to Not-for-profit (NFP) FMR certificate program   

Introductory session to provide a course overview; topics include differentiating not-for-profit types, characteristic and terminology (e.g. 501(c)(3) vs. 501(c)(6)) and how to form a 501(c)(3) public charity (Form 1023). This session aims to set the foundation of the unique characteristics of NFP organizations and the objectives of the program in order to develop an understanding of the financial reporting and regulatory environment affecting the NFP sector as to be discussed in the subsequent sessions.

Session 2 (October 8): NFP Accounting System and Control Environment

This session will look at the basic components of the accounting system. Students will gain an understanding of the general ledger and chart of accounts as well as the necessity of proper internal controls to protect the organizations assets and ensure reliable and accurate internal and external reporting.

Session 3 (October 15): Budget Development

This session provides definitions and an overview of budget development. Students will learn how to prepare accurate and realistic budgets and variance reporting. In addition this class will cover how to obtain government funding through proper grant submissions and subsequent reporting to governmental granting agencies.  

Session 4 & 5 (October 22 & 29): Financial Statements

These sessions focus on understanding the major components of all required NFP financial statements including the statements of financial position, activities, cash flows and functional expenses. Emphasis will be placed on assets, liabilities, support/revenue and expense classifications unique to NFP organizations. Examples include discussion on contributions receivable vs. deferred revenue, unrestricted, temporarily and permanently restricted net assets, classification and reporting of restricted contributions, events and presentation of functional expenses. 

Session 6 (November 5): Employee Classification & Board of Directors Oversight Responsibilities

This session will examine the proper classification of service providers such as employees and independent contractors and the consequences of misclassification along with required reporting to regulatory agencies such as the Social Security Administration, IRS and NYS Department of Labor.  This session will also cover the fiduciary and ethical responsibilities/ duties of the Board of Directors and various committees such as the Executive and audit committees.

Session 7 & 8(November 12 & 19): Annual Returns 

These sessions focuses on understanding and interpreting required exempt organization annual returns such as Form 990, 990EZ, 990-N, 990-PF, and CHAR500.  This class will discuss the importance of accurate and timely reporting so that all stakeholders have the information they need to make informed decisions.  The need for transparency ensures that all stakeholders will have the tools they need to make informed decisions regarding the organization’s activities, source and appropriate use of funds and allow regulatory agencies to ensure that the organization is complying with its exempt mission.  Consequences of non-compliance will be discussed.

Session 9 & 10 (November 26 & December 3): Financial, Government, and Regulatory Audits

During these two sessions, students will gain an understanding of various regulatory bodies such as government agencies, (IRS, OMB, NYS Charities Bureau) and financial audits as they pertains to NFP organizations.  They will gain an understanding of the tax consequence of unrelated business income and how to prepare for an audit and respond to Auditors inquiries.  In depth coverage of the new 2013 Revitalization Act, which was the first major revision to NYS NFP laws in 40 years, will also be covered in these sessions.

 

Individual Fundraising

The Office of Executive Programs offers a certification program solely dedicated to helping nonprofit leaders build their skills in individual fundraising. Attendees will walk away with all the skills they need to master the art of individual fundraising--from “making the ask” in one-on-one presentations to engaging a board of directors.

Experts in the field will guide attendees in making an effective fundraising case to their prospects. They’ll learn how to adapt and apply those techniques to nearly every type of fundraising event and method, including annual appeals and planned giving. All programs can be tailored to meet the needs of organizations in every nonprofit sector. Ten days (Tuesday evenings from 6 p.m. - 8 p.m.)

Session One (Tuesday, September 9): Trends in Fundraising and Individual Giving

Faculty: Marti Fischer, Principal, Marti Fischer Group

This session will outline of the individual modules and expectations of this certificate program. We will begin the conversation about individual fundraising with an exploration of the emerging trends in the fund-raising sector and an overview of individual giving.

Session Two (Tuesday, September 16):  Developing a fundraising plan

Faculty: Cynthia Russell, Principal of CrossSector Partners

This session provides students with an overview of fund development planning and the steps nonprofits take to develop a fundraising strategy that is appropriate for their organization. The class will review funding models within nonprofit organizations and how funding goals and organizational assets are determined. Students will learn how to develop a plan, how to execute a strategy, and how to create a culture of philanthropy within an organization.

Session Three (Tuesday, September 23): Prospecting

Faculty: Michael Seltzer, Distinguished Lecturer, School of Public Affairs, Baruch College

This session will explore how non-profit professionals research, develop, and maintain secure information on current and potential donors via the internet and strategic research tools. Students will learn how to successfully enlist donor support and build long-term relationships while also protecting the donors’ right to privacy. The objective of this class of this unit is to familiarize practitioners with the strategies, policies, and resources that they can use to identify their most logical supporters.

Session Four (Tuesday, September 30):  Individual Donor Cultivation

Faculty: Judi Margolin, Independent Consultant

The objective of this session is to familiarize students with the specifics of creation, enhancement and improvement of the relationship between nonprofit organizations and their donors.  Aspects of the donor/donee relationship will be examined as they relate to different categories of individual donors: prospects, casual donors, major supporters, board members, and lapsed donors.  The full range of donor relations with an emphasis on donor-centric communications will be explored, with interactive exercises incorporated to reinforce what is learned. 

Session Five (Tuesday, October 7): Improvisation Training for Fundraisers

Faculty: Rick Andrews, Teacher and Performer “The Magnet Theater”

The tools of improvisation can do more than simply help us create a scene without a script. Having a "Yes, And" mindset promotes active listening, engenders genuine confidence, and keeps you lithe and loose on your feet. All of these skills are necessary for quality communication and collaboration, and in this class we'll borrow the games and exercises of Improvisation and apply them to the skills and challenges surrounding The Ask."

Session Six (Tuesday, October 14): Storytelling for Nonprofit Fundraisers

Faculty: David Crabb

In this class we'll discuss the significance of stories when asking for a gift in a nonprofit environment. How can details and specifics play a role in our narrativesto donors, elevating them past generic shoptalk and into something more personal, authentic and connective? You'll learn to mine for personal narratives that matter, and make ones that might seem insignificant more meaningful, not just for your organization, but also for yourselves.

Session Seven (Tuesday, October 21): The individual, in person ‘Ask’

Faculty: Laura Fredericks, Founder & CEO of THE ASK©

Over 80% of the money we raise each year comes from Individuals. Knowing how to ASK the right person, at the right time, for the right amount, with the right ASKer, for the right purpose is the ultimate edge to raising money you need NOW. In this session Laura will share her proven techniques on THE ASK and all participants will play a role in her “practice studio.”

Session Eight (Tuesday, October 28): Annual Giving

Faculty: Mark Kalish, Founder and President of Kalish & Associates, Inc.

This class is designed to provide an overview of the annual fundraising campaign - the cornerstone of all institutional advancement.  We will focus on the strategies, structures, processes, and methodologies of organizing, planning, conducting, and evaluating a comprehensive annual giving program.  We will delve into the various tools used in annual giving—direct mail, tele-fundraising, and special events.

Session Nine (Tuesday, November 4): Planned Giving

Faculty: Lorri Greiff, President of Breakthrough Philanthropy, Inc.

Planned gifts are sometimes the largest gift a nonprofit will ever receive, and only individuals can make them. In this class you will learn:

1. Overview of how planned gifts work; 2. How to find your best prospects; 3. How to confidently start the “planned giving conversation”; 4. How to close the gift that works for both your donor and your nonprofit; 5. How to maintain planned giving activity as an ongoing resource for major gifts.

Session Ten (Tuesday, November 11): Engaging Your Board in Fundraising

Faculty: Andrea Kihlstedt, Partner inCapital Campaign Magic

Enough HOW -- Let's talk WHO!

All the knowledge of how to be successful at fundraising is great, but if you don't assemble the right team and get them all marching in the same (productive) direction, you won't raise much money. In this session, we'll discuss (among other things)

1. How to get your board on board--and how to fire them if they're not; 2. Figuring out how much should your board give--and how to ask them for it; 3. How to engage other effective people in your fundraising process

 

Contact Us

To learn more about designing outstanding certification programs for your organization, contact Edgar Zavala, Director of Executive Programs at (646) 660-6718.


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