individual fundraising

This certificate program is solely dedicated to helping nonprofit leaders build their skills in individual fundraising. Attendees will walk away with all the skills they need to master the art of individual fundraising --from identifying prospects to "making the ask" in one-on-one presentations to engaging a board of directors.

Chris Cloud, Marti Fischer, Laura Fredricks, Paul Habig, Neil Herdan, and Don Waisanen guide attendees through three in-depth modules:

Identifying Prospective Donors
Learn proven techniques to identify and cultivate individual donors

Attracting and Retaining Individual Donors– Creating the Message, Communicating with Individuals, Making the Ask, Stewardship
Focus your organization’s message through the crafting of an effective elevator pitch, engage individual prospects using techniques from improvisation and storytelling, and apply these approaches to annual and planned giving asks. This module will conclude with an in-person ‘Making the Ask’ role-play workshop.

Engaging Your Board in Individual Fundraising
Celebrate your Board’s passion and master tactics to direct that passion toward individual fundraising


Twelve days (Tuesday evenings from 6 p.m. to 8 p.m.)
March 3 to May 19, 2015

To enroll in this program, visit Baruch College’s Continuing and Professional Studies website.
Cost: $1,980
Last day to register: Saturday February 28th

This is an in-class program. "The Ask: How to Ask for your Nonprofit Cause, Creative Project of Business Venture”, Laura Fredricks, Jossey-Bass 2010 book is included in your tuition.

Qualifications: This certificate course is intended for development professionals that have at least 18 months of active fundraising experience.

Class Expectations: Students are expected to read all their required materials (which are included in your tuition) and in some cases develop case scenarios or respond to them previous to their sessions.

Faculty: Chris Cloud, Marti Fischer, Laura Fredricks, Paul Habig, Neil Herdan, Don Waisenan.

Themes to cover

  • Trends in Fundraising and Individual Giving/Developing a Fundraising Plan

  • Prospecting

  • Improvisation/Communication Training for Fundraisers

  • Effectively Communicating Your Story and The individual, in person ‘Ask’

  • Annual Giving

  • Donor Stewardship

  • Engaging Your Board in Fundraising

  • Social Media

For more information, contact Edgar Zavala, Director of Executive Programs at or (646) 660-6718.