individual fundraising

The Individual Fundraising Certificate program is dedicated to helping nonprofit leaders build their skills in creating a productive fundraising structure for their current or future organizations with a focus on making individual gift solicitations.

Upon completion of this 48 hour certificate program, students will walk away with all the skills they need to master the art of individual fundraising - from identifying prospects to "making the ask" in one-on-one presentations to engaging a board of directors.

Faculty: Chris Cloud, Marti Fischer, Laura Fredricks, Paul Habig, Neil Herdan, and Don Waisanen.

This Certificate is awarded to individuals who complete the seven modules (50 hours). Those modules are:

Module 1: Trends in Fundraising and Individual Giving/Developing a Fundraising Plan
Four Sessions. 8 hours. Dates: Thursday 6pm-8pm, September 3, 10, 17, 24
Faculty: Chris Cloud
Cost $350
Explore the emerging trends in the fund-raising sector and an overview of individual giving with a focus of the most productive ways to find prospects. Overview of steps nonprofits take to develop a fundraising strategy that is appropriate for their organization. Review funding models within nonprofit organizations and how funding goals and organizational assets are determined. Develop a plan, how to execute a strategy, and how to create a culture of philanthropy within an organization.

Module 2: Identifying Prospective Donors
Four Sessions. 8 hours. Dates: Tuesday 6pm-8pm, September 1, 8, 15, 22
Faculty: Neil Herdan
Cost $350

Employing Internet research tools that have revolutionized prospect research, students will learn proven techniques to identify individual and institutional donors most likely to give to their organization.

Module 3:, Building Relationships with Individual Donors: Creating the Message, Engaging Donors, Aligning your communication platforms and Communicating Effectively
Four Sessions. Weekdays 6pm-8pm. (8 hours). Dates TBD
Cost $350

Communicating effectively is critical in building productive donor relationships. Students will learn how to craft and execute clear, consistent communications that will engage prospective donors in person, in print and online.

Module 4: Major Gifts: Making the Ask, Stewardship
Four Sessions. 8 hours. Dates: 6pm-8:40pm November 10, 11 & 12 (Tuesday, Wednesday & Thursday)
Faculty: Laura Fredricks
Cost $400
How to strategize, time and execute major gifts asks.  Engage in ‘Making the Ask’ role-play situations that outline the various donor responses you are most likely to trigger and learn tips to polish your techniques.
Book:  “The Ask: How to Ask for your Nonprofit Cause, Creative Project of Business Venture”, Laura Fredricks, Jossey-Bass 2010. The book is included in your tuition.

Module 5: Annual Giving
Three Sessions. Weekdays 6pm-8pm. (6 hours). Dates TBD
Cost $300
Focus on the strategies, structures, processes, and methodologies of organizing, planning, conducting, and evaluating a comprehensive annual giving program. Delve into the various tools used in annual giving—direct mail, tele-fundraising, and special events, as well as “secret weapons” like crowdsourcing, Google ads and giving days.

Module 6: Maximizing Your Social Media Presence
Three Sessions. 6 hours. Dates: Thursday 6pm-8pm, October 1, 8, 15
Faculty: Paul Habig
Cost $300
Explore various ways to maximize your online presence and grow your donor base—including the strengths of each social media platform; the role of SEO and SEM; the importance of sending mobile-friendly communications; and the benefits of using organic posts, promoted posts, and Facebook ads

Module 7: Engaging Your Board in Individual Fundraising
Two Sessions. 4 hours. Dates: 6pm-8pm October 27 & 29 (Tuesday & Thursday)
Faculty: Marti Fischer
Cost $300

If your volunteer Board is not contributing then your prospects for fundraising are limited.  Discover how to activate your Board in the fundraising cause.  Celebrate your Board’s passion and master tactics to direct that passion toward individual fundraising

For more information and to register, contact Edgar Zavala, Director of Executive Programs at Edgar.Zavala@baruch.cuny.edu or (646) 660-6718.