This Certificate is awarded to individuals who complete the seven modules (50 hours). Those modules are:
Module 1: Trends in Fundraising and Individual Giving/Developing a Fundraising Plan
Four Sessions. 8 hours. Dates: Thursday 6pm-8pm, September 3, 10, 17, 24
Faculty: Chris Cloud
Explore the emerging trends in the fund-raising sector and an overview of individual giving with a focus of the most productive ways to find prospects. Overview of steps nonprofits take to develop a fundraising strategy that is appropriate for their organization. Review funding models within nonprofit organizations and how funding goals and organizational assets are determined. Develop a plan, how to execute a strategy, and how to create a culture of philanthropy within an organization.
Module 2: Identifying Prospective Donors
Four Sessions. 8 hours. Dates: Tuesday 6pm-8pm, September 1, 8, 15, 22
Faculty: Neil Herdan
Employing Internet research tools that have revolutionized prospect research, students will learn proven techniques to identify individual and institutional donors most likely to give to their organization.
Module 3:, Building Relationships with Individual Donors: Creating the Message, Engaging Donors, Aligning your communication platforms and Communicating Effectively
Four Sessions. Weekdays 6pm-8pm. (8 hours). Dates TBD
Communicating effectively is critical in building productive donor relationships. Students will learn how to craft and execute clear, consistent communications that will engage prospective donors in person, in print and online.
Module 4: Major Gifts: Making the Ask, Stewardship
Four Sessions. 8 hours. Dates: 6pm-8:40pm November 10, 11 & 12 (Tuesday, Wednesday & Thursday)
Faculty: Laura Fredricks
How to strategize, time and execute major gifts asks. Engage in ‘Making the Ask’ role-play situations that outline the various donor responses you are most likely to trigger and learn tips to polish your techniques.
Book: “The Ask: How to Ask for your Nonprofit Cause, Creative Project of Business Venture”, Laura Fredricks, Jossey-Bass 2010. The book is included in your tuition.
Module 5: Annual Giving
Three Sessions. Weekdays 6pm-8pm. (6 hours). Dates TBD
Focus on the strategies, structures, processes, and methodologies of organizing, planning, conducting, and evaluating a comprehensive annual giving program. Delve into the various tools used in annual giving—direct mail, tele-fundraising, and special events, as well as “secret weapons” like crowdsourcing, Google ads and giving days.
Module 6: Maximizing Your Social Media Presence
Three Sessions. 6 hours. Dates: Thursday 6pm-8pm, October 1, 8, 15
Faculty: Paul Habig
Explore various ways to maximize your online presence and grow your donor base—including the strengths of each social media platform; the role of SEO and SEM; the importance of sending mobile-friendly communications; and the benefits of using organic posts, promoted posts, and Facebook ads
Module 7: Engaging Your Board in Individual Fundraising
Two Sessions. 4 hours. Dates: 6pm-8pm October 27 & 29 (Tuesday & Thursday)
Faculty: Marti Fischer
If your volunteer Board is not contributing then your prospects for fundraising are limited. Discover how to activate your Board in the fundraising cause. Celebrate your Board’s passion and master tactics to direct that passion toward individual fundraising
For more information and to register, contact Edgar Zavala, Director of Executive Programs at Edgar.Zavala@baruch.cuny.edu or (646) 660-6718.