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General Contact Information

Phone: 646-660-6500

Fax: 646-660-6501

Mailing Address:

Office of the Provost & Senior Vice President for Academic Affairs

Baruch College/CUNY

One Bernard Baruch Way
Box D-701

New York, NY 10010-5585

Walk-In Address:

Administrative Center

135 East 22nd Street, 7th Floor

Office of the Provost and Senior Vice President for Academic Affairs

Myung-Soo Lee
Myung-Soo Lee, Vice Provost for Global Strategies

Office Number: 646-312-3273


Myung-Soo Lee is Professor of Marketing and International Business at Baruch College. Professor Lee received his BBA from Chung-Ang University in Seoul, Korea; his MBA degree from SUNY at Albany; and his PhD degree from SUNY at Buffalo. Since Professor Lee joined Baruch College in 1990, he served as Chair of Baruch College’s Allen G. Aaronson Department of Marketing and International Business, as Associate Dean for Academic Affairs, and as Interim Dean of the Zicklin School of Business. His research interests are in the field of consumer information search, consumers’ attitude toward advertising, and the interface between marketing and entrepreneurship. His work has been published in numerous scholarly journals including the Journal of Consumer Research and the Journal of Marketing Research. Professor Lee has delivered marketing seminars to such corporations as KPMG and Northwestern Mutual Insurance Company, as well as to the Midtown Manhattan Small Business Development Center at Baruch College.

Vice Provost Lee oversees the college’s internationalization efforts on campus, focusing on improving students’ global competencies and strategic engagement with global partners.