Myung-Soo Lee

David Luna Myung-Soo Lee is Vice Provost for Global Strategies and Professor of Marketing and International Business at Baruch College.

He is available to comment on:
— consumer information search
— consumers’ attitude toward advertising
— the interface between marketing and entrepreneurship

Prior to his interim deanship, Lee served as Chair of Baruch College’s Allen G. Aaronson Department of Marketing and International Business and as Associate Dean for Academic Affairs of the Zicklin School of Business.

Lee has delivered marketing seminars to such corporations as KPMG and Northwestern Mutual Insurance Company, as well as to the Midtown Manhattan Small Business Development Center at Baruch College. His work has been published in numerous scholarly journals, including the Journal of Consumer Research and the Journal of Marketing Research.

Lee received his BBA from Chung-Ang University in Seoul, Korea; his MBA degree from SUNY at Albany; and his PhD degree from SUNY at Buffalo.

Also Fluent in: Korean


Mercedes Sanchez, 646-660-6112,