Baruch College Press Room

Kapil Bawa
Subject Matter Expertise: marketing research and consumer brand choice; brand switching and purchase behavior; consumer response to coupons and promotions
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Lauren Block
Subject Matter Expertise: consumer marketing, consumer food and nutritional choices
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Myung-Soo Lee
Subject Matter Expertise: consumer information search; consumers’ attitude toward advertising; the interface between marketing and entrepreneurship
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David Luna
Subject Matter Expertise: multicultural marketing and consumers, the role of language in communications with multicultural markets, influence of language on consumers' memory and attitudes toward a brand, how marketing messages can be structured to maximize impact, how consumers form brand judgments, the role of automatic processes on judgment formation
Also Fluent in: Spanish
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