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Marketing Subject Matter Experts

Bawa

Kapil Bawa
Subject Matter Expertise: marketing research and consumer brand choice; brand switching and purchase behavior; consumer response to coupons and promotions
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Block

Lauren Block
Subject Matter Expertise: consumer marketing, consumer food and nutritional choices
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Sunaina Chugani
Subject Matter Expertise:influences on consumer behavior with regard to happiness, social forces, identity, goals and materialism
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Myung-Soo Lee
Subject Matter Expertise: consumer information search; consumers’ attitude toward advertising; the interface between marketing and entrepreneurship
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Luna

David Luna
Subject Matter Expertise: multicultural marketing and consumers, the role of language in communications with multicultural markets, influence of language on consumers' memory and attitudes toward a brand, how marketing messages can be structured to maximize impact, how consumers form brand judgments, the role of automatic processes on judgment formation
Also Fluent in: Spanish
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Sankar Sen
Subject Matter Expertise: a stakeholder approach to more effective sustainability/CSR initiatives; boycotting behavior; consumption of counterfeit goods; charitable giving and donations behavior by consumers and corporations
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Cliff Wymbs
Subject Matter Expertise: digital technologies and the effect on the disciplines of marketing and international business; the challenges that digital markets present for international business theory; the evolution of communication technology
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