Baruch College Newsroom

Baruch College Offers Expertise on Marketing and Consumer Choice

BawaKapil Bawa, Ph.D. is Acting Director of the Zicklin Executive Programs and Professor of Marketing in the Zicklin School of Business. He has written and co-written articles focusing on marketing for various academic publications.

He is available to comment on:

— Marketing research and consumer brand choice
— Brand switching and purchase behavior
— Consumer response to coupons and promotions

He has been a reviewer for leading marketing journals and marketing conferences, and a reviewer for Social Sciences and Humanities Research Council of Canada and for Hong Kong Research Grants Council. Bawa has been a speaker at industry conferences and forums, including for the Marketing Science Institute, Conference Board of Canada, and Canadian Embassy in Japan. Bawa has also conducted executive development programs in Singapore, Taipei, India and New York and has consulted on marketing research projects.

Bawa earned a B.A. from the University of Delhi; an M.B.A. from the Indian Institute of Management in Calcutta; and a Ph.D. from Columbia University.

Also fluent in: Hindi

CONTACTS:    

Manny Romero, 646-660-6141, Manuel.Romero@baruch.cuny.edu

Mercedes Sanchez, 646-660-6112, Mercedes.sanchez@baruch.cuny.edu

Celene McDermott, 646-660-6134, Celene.McDermott@baruch.cuny.edu