Baruch College Press Room

International Business Subject Matter Experts

Gardberg

Naomi Gardberg
Subject Matter Expertise: non market strategies such as political contributions, the creation; transfer and dissipation of intangible assets, such as corporate reputation; the effects of marginalization on stakeholder behavior
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Myung-Soo Lee
Subject Matter Expertise: consumer information search; consumers’ attitude   toward advertising; the interface between marketing and entrepreneurship
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Lipner

Seth Lipner
Subject Matter Expertise: laws/regulations in the financial services industry,investment fraud, mandatory arbitration of consumer disputes, gray market goods, undergraduate business education and curriculum development
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Luna

David Luna
Subject Matter Expertise: multicultural marketing and consumers, the role of language in communications with multicultural markets, influence of language on consumers' memory and attitudes toward a brand, how marketing messages can be structured to maximize impact, how consumers form brand judgments, the role of automatic processes on judgment formation
Also Fluent in: Spanish
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Terrence Martell

Terrence Martell
Subject Matter Expertise: international commodity markets, emerging markets, futures and energy markets, clearing issues, systemic risks
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Nachum

Lilac Nachum
Subject Matter Expertise: globalization and why Americans shouldn't be afraid of it; emerging markets; the role of cities in the evolving global marketplace; China as a growing economic superpower
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S. Prakash Sethi

S. Prakash Sethi
Subject Matter Expertise: Dynamics of competition, industry structure, and corporate strategy; globalization, corporate strategy, and sustainable business practices; voluntary codes of conduct; corporate social responsibility and sustainability
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