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Cliff Wymbs



Greg Chen Cliff Wymbs is Executive Director of Undergraduate Programs and a faculty member in Baruch’s Department of Marketing and International Business.  He is available to comment on:

- Digital technologies and the effect on the disciplines of marketing and international business

- The challenges that digital markets present for international business theory

- The evolution of communication technology

Professor Wymbs’ work has been featured in:  The Journal of International Business Studies; Transnational Corporations; Academy of International Business – Insights; Journal of Marketing Education; and Technological Forecasting and Social Change.

Dr. Wymbs led the expansion of education programs at Baruch with the creation of the International Business BBA degree and the introduction of the Digital Marketing Track.  He was also awarded the 2001 Teaching Excellence Award and has taught in Baruch’s Graduate and Executive Programs in New York and Hong Kong. He has provided research results to the O.E.C.D., NPR, USA Today and Crain’s New York Business organizations.  He has also advised many universities on how to create a Digital Marketing major.  Prior to joining Baruch, Dr. Wymbs had been president of his own international management company, has done corporate strategic planning and new product development for AT&T, and commodity forecasting for Hershey Foods.

He holds a Ph.D. in International Business from Rutgers University, an Executive M.B.A. from Columbia University, an M.S. in Agricultural Economics from Rutgers University and a B.A. in Economics from Rutgers College where he was a Henry Rutgers Scholar and graduated with High Distinction in Economics.

CONTACTS:
Suzanne Bronski, 646-660-6093, suzanne.bronski@baruch.cuny.edu