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Baruch and Babson Colleges Release Global Entrepreneurship Monitor: 24 Million American Entrepreneurs

Researchers at Babson and Baruch Colleges count 24 million Amercian entrepreneurs - among the highest level in the developed world; job creation and optimism rise; fear of failure declines

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NEW YORK, NY -- September 1, 2015 -- Twenty-four million U.S. entre--preneurs, or 14 percent of the population, are invigorating the American economy according to the 2014 Global Entrepreneurship Monitor (GEM) U.S. Report (pdf) issued today by Babson College and Baruch College. This is the highest rate ever recorded in the United States.

Job creation outlook rose eight percentage points from 2013, with 24 percent of U.S. entrepreneurs projecting to hire 20 or more people in the next five years. Optimism about entre-preneurship is stronger than ever as more than half the U.S. population (51 percent) reported seeing good opportunities for starting businesses.

Fear of failure, which measures one’s willingness to take risks in starting a business, decreased to 30 percent from a high of 32 percent in 2012.

“The results show a high level of current activity accompanied with high optimism about the future,” commented Babson College Professor of Entrepreneurship Donna Kelley, the GEM Report’s lead author. “Entrepreneurial growth depends on people who see opportunities and have intentions to get started. The greater optimism we see in the U.S. signals high support for entrepreneurs, and the increase in job ambitions clearly indicates the potential for entrepreneurship to make major contributions to the U.S. economy.”

The Report, which generates insights about entrepreneurship in the U.S., records entrepreneurs’ profiles, motivations, and business characteristics while documenting the societal attitudes that often shape entrepreneurial success.

This year’s Report takes an in-depth look at the value of teamwork among entrepreneurs and continues to track the activity of women and both young and older entrepreneurs.

The Global Entrepreneurship Monitor is the world's leading study of entrepreneurship. This is its 16th annual survey of entrepreneurship, providing a comprehensive look at entrepreneurship on a global level, and over time, with valuable insights for academics, policy makers, educators, and practitioners.

The GEM U.S. Report is authored by Babson professors Donna J. Kelley, Abdul Ali, Candida Brush, Andrew C. Corbett, Caroline Daniels, Phillip Kim, and Mahdi Majbouri, and Baruch College professors Thomas Lyons, and Edward G. Rogoff.


Key Findings U.S. Entrepreneurship graphic

The U.S. continues to lead in entre-preneurship activity

  • Entre-preneurship levels among the U.S. working age population edged upward to 14 percent in 2014 (an estimated 24 million Americans) - reaching the highest level recorded in the 16 years GEM has assessed entre-preneurial activity.
  • 36 percent of entrepreneurs operate in the business service sector (knowledge and service-based businesses) - higher than the average of 29 percent for the 28 other innovation-driven economies that participated in the survey.
  • 9.4 percent of U.S. entre-preneurs are starting medium or high-technology businesses.
  • 6.5 percent are starting businesses within organizations; an indication that entre-preneurial initiatives within a larger corporate environment coexist alongside independent startups.
  • Among GEM’s 29 developed economies, the U.S. recorded the highest rate of entre-preneurship among 55-64 year olds (11 percent).
  • Innovation rates, or activity in the business sector and job creation, begin to decline after 55, but not substantially until the 65-74 age group.
  • At 7 percent, established business activity is slightly down from a high of 9 percent in 2012. GEM suggests that this is likely the result of a drop in Total Entrepreneurial Activity (TEA) in 2009-2010, causing lower mature business activity three or more years later.


Job Creation

  • 24 percent of U.S. entrepreneurs expect to employ 20 or more people in the next five years, up from 16 percent in 2013. The average for other innovation-driven economies is 10 percent.
  • 20 percent of entrepreneurs aged 18-34 currently employ six or more people. 58 percent of 18-24 year olds and 46 percent of 25-34 year olds project hiring six or more employees in five years.


Positive Attitude

  • Optimism is at the highest recorded level. More than half the U.S. population (51 percent) believes there are good opportunities for starting businesses.
  • Fear of failure continues to edge downward to 30 percent after reaching a high of 32 percent in 2012.
  • High intentions (12 percent) and nascent activity (10 percent) suggest both the presence of potential future entrepreneurs and conditions that enable people to actually take steps to get started.


Innovation and Global Reach

  • 37 percent of U.S. entrepreneurs (vs. 31 percent on average among other innovation-driven economies) have products or services that are new to some or all customers, with little or no competition.
  • 15 percent reported that 25 percent or more of their customers are from outside the U.S. This is an increase from the 11 percent reported in 2013, but is lower than the 21 percent on average documented in other innovation-driven economies.


Network and Teamwork

  • 29 percent of U.S. entrepreneurs personally know another entrepreneur. This measure follows a downward path in networking since 2005, when 46 percent indicated any kind of exchange with other entrepreneurs.
  • 55 percent of entrepreneurs start businesses alone, while 23 percent begin with three or more founders. Yet 35 percent of single founder businesses expect to have six or more employees in the next five years, while 76 percent of firms founded by three or more individuals anticipate this level of employment.


Motivated Women

  • U.S. women entrepreneurs demonstrate among the highest rates of activity (11 percent) in the developed world. Increased activity among young women produced a 17 percent TEA rate among 25-34 year olds.
  • Women’s participation across main industry sectors (56 percent) is relatively stagnant, with an emphasis on the consumer sector. But women are outpacing their male counterparts in terms of innovation (41 percent vs. 34 percent for men).


About The Global Entrepreneurship Monitor (GEM):

The Global Entrepreneurship Monitor (GEM) was initiated in 1999 as a joint venture of Babson College and the London Business School. Starting with 10 participating countries, the project has expanded to include 73 countries. GEM is the largest and most developed research program on entrepreneurship in the world. GEM is unique because, unlike most entrepreneurship data sets that measure newer and smaller firms, GEM studies the behavior of individuals with respect to starting and managing a business. GEM nations are members of an exclusive research project that provides access to the collective knowledge of some of the world’s most renowned researchers and institutions involved in entrepreneurship research. At a time in history when individual entrepreneurial activity may hold the key to transforming the global economy and discouraging ingrained economic disparity in countries with minimal economic opportunity, GEM data has influenced national economic policies and continues to expand its collaborative role. For more information, follow GEM on Twitter.


About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 18,000 students, who represent 164 countries and speak more than 129 languages. Ranked among the top 15% of U.S. colleges and the No. 4 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. For more about Baruch College, go to



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