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Demographics of the NYC Broadway Audience
2013-2014 Season

  • This is a profile of the audience at Broadway shows from June 2013 through June 2014.
  • Tourists represent a record breaking 70% of all tickets sold. Domestic toorists purchased 49% of all Broadway tickets and international tourists 21%.
  • Women generally represent about 68% of the Broadway audience. Moreover, women are more likely to make the purchasing decision than their male counterparts.
  • The average age of the Broadway theatregoer was 44 years old.
  • Almost eighty percent of all tickets were purchased by Caucasian theatregoers.
  • Broadway theatregoers were quite affluent compared to the general United States population, reporting an average annual household income of $201,500.
  • Broadway theatregoers were a very well-educated group. Of theatregoers over 25 yrs old, 78% had completed college and 39% had earned a graduate degree.
  • The average theatergoer reportedly attends about four shows during this annual period.

View Additional Broadway Data:
Broadway: An Introduction
List of Broadway Theatres
Broadway Statistics
Broadway's NYC Economic Impact

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The Broadway League-Research and Information Department

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