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- Over 6 million tickets were purchased by visitors who come
to New York to specifically attend a Broadway show.
- 62% of the audeince were repeat customers.
- Average Broadway theater goer attends more than four
shows per season.
- About 64% of the Broadway audience were females, who
were also the primary decision makers in show selections. The male/female
ratio has remained relatively consistent over the years.
- Broadway audiences consist of locals (35%) and tourists
(65%), where the number of domestic tourists has grown from 3.4 million
in 1999 to 6.1 million in 2007.
- Average annual household income of the national theatregoer
in 2007-08 was $92,000
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