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Baruch Senior Wins Youth Bank of America Entrepreneur of the Year Award

New York, NY, May 8, 2006--Bank of America announced that Nathaniel Younger, a graduating senior at Baruch, has won the highly competitive and coveted 2006 Youth Entrepreneur Award contest. Contestants in the annual citywide business competition were asked to create and operate an entrepreneurial business at least three months in existence that shows great promise.

The Youth Entrepreneurship Awards, now in its eighth year, is an annual competition that seeks to foster and recognize young entrepreneurs and their talents. Youth-run businesses in New York City communities are encouraged to immerse themselves in innovation and creativity. "For those with creative ideas, and up-and-running businesses, the Bank of America Youth Entrepreneur Awards represent a tremendous opportunity," says Dan Koifman, program manager at Citizens for NYC, a partner organization promoting the awards.

Younger's business, currently called Beyond Limits, Inc., specializes in the customization of cars, including both external and internal enhancements. "Nathaniel takes a Pinto and turns it into a Picasso," said Koifman.

The business involves designing racing body kits and lightweight aerodynamic parts as well as the export of Corvettes. It targets a large clientele roster here in the United States as well as worldwide. Because his business is already doing well, Younger plans to open a subsidiary in Nevada in the immediate future.

Citizens for NYC, established in 1975 by the legendary politician Senator Jacob K. Javits, also runs the largest youth entrepreneurial training exposition on the continent. Last year's program, which was free and open to the public, attracted close to 2,000 students. Younger will be delivering a short speech to the attendees and other entrepreneurs at this year's Expo.

"It's nice to be recognized and always great to receive an award," remarked Younger. "I do believe though that there is always additional room to excel."

"This is not a 'business plan competition,' but a '' 'business competition,' " explained Koifman. Entrants, who must be under 22, do not pitch new business proposals, but rather showcase businesses that are already up and running. Nathaniel Younger and the other awardees this year will attend an all-expense paid three-day trip to the Emerging Business Leaders Summit in Washington, DC.

"The true achievement is to be able to be the greatest and on top," Younger said. "As you grow higher, there are only more who want your spot and less opportunities for relaxation. Business to me is not a means to support a certain lifestyle but an opportunity to achieve clarity. I find no greater value in this world than the understanding of tranquility, of people and the execution of mental perfection."

                                                                                       Joel Ney

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