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Baruch College and Flatiron BID Team Up on Small Business Assistance Project

Photo - Baruch College faculty and administrators at the Rolling With The Punches event

President Kathleen Waldron (first from left) joined Jennifer Brown, executive director of the Flatiron Partnership; the Zicklin School's Dean John Elliott; and NY1's Annika Pergament at the Flatiron community forum.

New York, NY, Mar. 4 -- Shared concerns about the unstable economy drew more than 125 Flatiron community residents and businesspeople to Baruch College on Wednesday, Feb. 25, to participate in "Rolling with the Punches: Small Business Survival for 2009." The program, which was attended by small business owners, real estate developers, and others from the community, is part of a developing series called "Intersections."

Baruch President Kathleen Waldron and Dean John Elliott of the Zicklin School of Business provided the opening remarks. Then a panel discussion, which was moderated by NY1 TV business anchor Annika Pergament and included Ramona Heck, Field Mentor and the Jonas Chair of Entrepreneurship in the Department of Management of the Zicklin School, discussed topics ranging from credit crunches to consumer confidence.

Afterwards, attendees split into four groups, each of which addressed a specific area of concern, including workforce issues, accessing credit, redeveloping business plans, and external solutions to workforce retention issues. Allison Lehr of the Field Center for Entrepreneurship led the group on redeveloping business plans.

“We are pleased with the success of this event and that the BID (Business Improvement District), in partnership with Baruch College, was able to bring these important resources and strategies to the table at a time when businesses need them the most,” said Jennifer Brown, executive director of the Flatiron Partnership.

Visit the Flatiron BID's website for information on future "Intersections" events.

Barbara Lippman
News Office

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