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Baruch College Publishes New Case Studies on Nonprofit Advocacy

New York, NY, June 16, 2011 -- The Center for Nonprofit Strategy and Management of Baruch College’s School of Public Affairs has published three multi-media case studies funded by the Robert Sterling Clark Foundation under its "Improving the Performance of Public Institutions" program. The case studies document landmark attempts by nonprofit organizations to drive policy changes on key issues in New York City including solid waste management and environmental justice, child welfare and foster care and equitable funding of New York City schools. For free copies of the case study materials and more information about the project, visit the project website at:

“We have published these cases as part of our commitment to documenting the key role that nonprofits play in the civic life of this city and to providing education materials that can be used to train the next generations of nonprofit leaders,” says Jack Krauskopf, Director of the Center for Nonprofit Strategy and Management.

The case studies are unique and provide background of the advocacy campaigns, identify the outcomes and impacts, analyze the role of the advocacy organizations and coalitions, and determine the key factors in the success or failure of the different elements of the campaigns.

Each written case narrative has an accompanying video of interviews with the advocates highlighted in the case, and an appendix with links to supplementary online documentation and examples of print and visual media coverage of the issues. An additional background paper, Understanding Nonprofit Advocacy, explores definitions of advocacy and the challenges in evaluating the outcomes of advocacy campaignS. In addition, Teaching Notes provide instructors with additional information on how to use the cases.

Professor John Casey, the project coordinator, notes that “the primary aim of the case studies is to help those interested in the work of nonprofits to understand how these organizations can become more effective advocates.”

Margaret C. Ayers, the President of the Robert Sterling Clark Foundation, comments that “our focus on advocacy reflects our desire to maximize the impact of our limited philanthropic dollars. By influencing government policies and programs, our grantees affect the expenditure of millions of dollars in public funds--an impact many times the size of our grants budget. Policy change rarely happens quickly or easily. To mount these kinds of long-term campaigns, advocates need long-term funding and the Robert Sterling Clark Foundation is committed to supporting them.”

For more about Baruch College’s School of Public Affairs, go to



Contact: Jack Krauskopf

Center for Nonprofit Strategy and Management School of Public Affairs


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