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Lawrence Simon Appointed New
President of The Baruch College Fund

Photo - Larry Simon, new president of The Baruch College Fund

Lawrence Simon, the new president of The Baruch College Fund, was presented with the Distinguished Alumnus Award at the 2007 Bernard Baruch Dinner.
-- photo by Mario Morgado.

New York, NY – Jun. 30, 2008 – Baruch College has announced Lawrence Simon ('65) as the incoming president of The Baruch College Fund (BCF). Simon, the co-founder, vice-chairman and former president and CEO of Ivy Asset Management, will assume his post as president of Baruch College’s fund-raising arm on July 1, 2008. He succeeds Larry Zickin ('57, LHD Hon. '99), who held the post for two years.

A major figure in the world of alternative investment, Larry Simon, a resident of Muttontown, Long Island and Manhattan, grew up in the East New York section of Brooklyn and attended Brooklyn Tech High School. He earned a BBA in accounting from Baruch in 1965. Speaking of his new role as head of the BCF, Simon said, "Whether it’s in the form of funds, education or service, we have an obligation to give back--that’s what life is all about. Supporting Baruch College is my way of contributing to New York City’s new melting pot."

As president of the BCF, Simon will guide the investment of more than
$130 million in Fund assets while presiding over a governing board of 60 trustees and trustees emeriti. Funds distributed through the BCF currently represent more than 12% of the College’s annual operating budget.

Kathleen Waldron, president of Baruch College, said, "Now, more than ever, Baruch depends on the commitment of alumni such as Larry Simon to help us on the path to continued excellence. The support of the BCF makes innovation and cutting-edge scholarship a reality for the Baruch community. I welcome Larry as president of the BCF, and count on his leadership to help us realize our goals for the future."

Well known in the world of philanthropy, Larry Simon serves as chairman of the Gurwin Jewish Nursing & Rehabilitation Center in Commack, New York, and chairman of the board of the Gurwin Jewish Geriatric Foundation. He is a vice-chair of the Museum of the City of New York and a member of the board of AHRC, an organization that helps mentally challenged adults and children.
In 2005, Larry Simon was presented with the Thurman Munson Corporate Hero Award by the AHRC-NYC. Last year, Baruch College honored him at its 18th Annual Bernard Baruch Dinner, bestowing upon him the 2007 Distinguished Alumnus Award.

Larry Simon has served on the BCF Board for the past three years. During that time, he has been active in the College’s Executives on Campus program, sharing his knowledge of hedge funds and the world of finance with students in Baruch College’s Honors MBA program. As architect and co-founder of Ivy Asset Management, Simon was instrumental in managing over $15 billion in assets. He continues to be a strategic adviser to the firm, which was sold to The Bank of New York Company in 2000.

In the years since it was first established by a small group of alumni in 1969, the BCF has come to assume an increasingly important role in the life of Baruch College. During the 2008-2009 fiscal year, the BCF will contribute $16.6 million to student scholarships, faculty development, and new academic programs. Over the years, as states have reduced their support of public higher education, the role of private philanthropy continues to grow.


Zane Berzins
News Director

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