Baruch Professor to Lecture on Food Choices at the University of British Columbia

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New York, NY – Mar. 3, 2008 –
Lauren Block, professor of marketing at Baruch’s Zicklin School of Business, has been invited to deliver the Pollay Prize Lecture honoring intellectual excellence in marketing research in the public interest. Professor Block’s lecture is entitled “Salad Daze and Frappuccino Focus: What Influences Our Food Choices?” The lecture will take place on March 7, 2008 at the Sauder Business School, part of the University of British Columbia. Block will address an audience of academics, journalists and members of the public.

Lauren Block’s research focuses on how consumers’ choices are influenced by nutrition-related marketing cues in supermarkets and restaurants. Block has examined how labels and packaging, even when well-meaning, can mislead consumers into making poor nutrition choices. Among her surprising conclusions is that people make worse decisions about what to eat when healthy items are available.

Lauren Block is an associate editor at The Journal of Public Policy and Marketing. Much of her research examines how best to shape communications, including advertising, to change consumer health-related attitudes. She has also studied how food choices are related to levels of self-control.

Zane Berzins
News Director
646-660-6113

Photo - Professor Lauren Block of the Zicklin School of Business

Professor Lauren Block's lecture focuses on how consumers use nutritional information when buying food.